Vijayant has spent the last 14 years in formulating and designing meaningful Cross Channel Marketing solutions for multiple brands and agencies. Vijayant is Senior Vice President at ValueFirst. In his current role, Vijayant and team enable marketers to collect, manage, and activate billions of individual customer records to deliver timely, relevant messages across multiple channels. Vijayant has built and scaled up teams at companies like Nanu, GroupM, Octane Marketing, and PolicyBazaar.com