Beyond “Vanity Metrics”: Key Measurements For Customer Engagement | MMA Global

Beyond “Vanity Metrics”: Key Measurements For Customer Engagement

Thursday, December 3, 2020 - 2:00pm to 2:30pm EST

Watch the Webinar:

Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.

In this webinar Amanda Record, Associate Director, CRM at GOAT Group and Neha Aletty, Strategic Business Consultant at Braze, will discuss how an effective measurement program can help brands drive customer value, what pitfalls to avoid and how to knock down silos to enable in-the-moment data insights. 

In this webinar, you will learn:

  • How data / metrics impact marketing strategy
  • Technology stack and how to leverage each component
  • Company organization to take advantage of data
  • Influence of high value actions  (HVAs) on customer engagement
Strategic Business Consultant
Associate Director, CRM
Goat Group
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