Programmatic | Page 3 | MMA Global


Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.

A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.

Head of Data Strategy
Ericsson Emodo
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An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

August, 2017
Education Section: