Arfitrianto Zulnaini, Sales Director for IAS Indonesia. He brings over 19 years of sales and leadership experience in digital media to IAS. He was previously VP of Digital Marketing & Group Strategy at Emtek in Indonesia. He played an instrumental role in establishing long-standing partnerships between Emtek and key brands and agencies in Indonesia. Before Emtek, Arfitrianto served as SEA programmatic lead at Yahoo, based in Singapore and Indonesia. At Yahoo, he was responsible for driving the programmatic business mandate in the region and was instrumental in winning incremental programmatic business for Yahoo. Before Yahoo, he held senior leadership roles at global agencies such as Carat, Mindshare, Initiative, and Starcom.