Indonesia: Programmatic Should Not Be Problematic | MMA

Wednesday, July 14, 2021 - 2:00pm to 3:00pm WIB


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In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.

However, a limited understanding is the key barrier to programmatic adoption. Most organisations have made mobile programmatic a part of their company strategy. However, most of the marketers struggle with their understanding of the programmatic processes and hence hesitate about adopting a mobile programmatic. One of the promising digital marketing trends in 2021 is programmatic advertising and its critical for marketers to get a deeper understanding into the programmatic ecosystem

In this session, we will discuss:
- State of programmatic in Indonesia
- Benefits and risks of running programmatic campaigns
- Mitigating risks and increasing efficiency of programmatic campaigns
- Future of programmatic in Indonesia
- Showcase of successful programmatic campaigns in Indonesia

Webinar will be presented in Bahasa Indonesia.

Country Head and Board of Director Indonesia
MMA Indonesia
Sales Director
Integral Ad Science
Vice President Digital Performance & Social Media Wealth and Personal Banking
PT Bank HSBC Indonesia
Group Digital Director
Program Head and Content Researcher
MMA Indonesia
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