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CONEXIÓN RELEVANTE CON EL CONSUMIDOR: CUATRO CAMINOS HACIA LA RELEVANCIA CONTEXTUAL

September 4, 2023
Member Company: 
Teads

Crear una conexión sólida con los consumidores, alineando el contenido con sus preferencias, puede parecer algo sencillo para lograr engagement. Sin embargo, es sorprendente la frecuencia con la que los anunciantes no logran dar en el blanco y pierden oportunidades para elevar la percepción de marca, incrementar el engagement y cultivar una imagen más auténtica.

Why Omnichannel Still Matters for Marketing Execution and Measurement

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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AnyMind Group launches more analytics modules on AnyManager to help online publishers better track user acquisition efforts

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of User Acquisition and App Performance analytics on its media monetization and growth platform, AnyManager, to help web and app publishers to better track and understand their user acquisition efforts. 

 

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

AnyMind Group launches more analytics modules on AnyManager to help online publishers better track user acquisition efforts

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

Xiaomi awards Xapads Media as Agency of the Year!

Xapads Media, a leading adtech platform has been awarded as the Agency of the Year by Xiaomi for its South East Asia market for the Year 2022. Headquartered in India, Xapads Media stood out among top global partners for their outstanding work in boosting Xiaomi's MIUI internet business across multiple regions. The company also demonstrated excellence in innovation and implementation of customer solutions for Xiamoi. 

Submitter's Company: 
Xapads
News Type: 
Member Press Release

Industry veteran Vishal Singh Joins Xapads Media as Country Head-India

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

Submitter's Company: 
Xapads
Member Mention: 
Xapads
News Type: 
Member Press Release
B2B Marketing
Consumer Engagement
Data
Location
Marketing Organization
Programmatic

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry
Gaurav Baid, Chief Product Officer, Avataar
Data
Programmatic

Democratize your Product in the End User era

March 15, 2022

Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.

Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
Consumer Engagement
Data
Programmatic
Social Media

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, report, martech, 2021