Marketing professional with proven experience in driving full-funnel digital media strategy for diverse organizations. Expertise in analyzing consumer behavior is proven by using data-driven marketing when handling clients across sectors such as Telecommunications, Finance, CPG and so on.
Currently, he leads the business for Carat (a dentsu Company) as General Manager. Provide strategic oversight of the development and execution of marketing programs in offline, digital, social, programmatic, and affiliate marketing. Direct the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns.