Privacy | Page 2 | MMA Global

Privacy

Friday, July 24, 2020 - 3:00pm to 4:00pm SGT

“The world is one big data problem."

- Andrew McAfee (principal research scientist, MIT)

Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.

Region: 
Speakers: 
Director, Customer and Marketing Experience
Intel Asia Pacific and Japan
Co-Founder
BOLT
CEO APAC & Chairman India
Dentsu Aegis Network
Presented by:
Watch the Webinar:

Wednesday, May 6, 2020 - 2:00pm to 3:00pm EDT

Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.

Speakers: 
Founder & CPO
Zeotap
Corporate Director of Analytics and Digital Technology
Henkel
Webinar Sponsor:
Watch the Webinar:

Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

Region: 
Speakers: 
SVP Product, GM Customer Experience
TransUnion
Webinar Sponsor:
Watch the Webinar:

Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape

Speakers: 
Country Manager UK
Zeotap
Country Manager US
Zeotap
Webinar Sponsor:
Watch the Webinar:
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019