Professional & an entrepreneur at heart with 28 years of experience in Industry and Consulting, Raman has a strong track record in conceptualizing, growing and managing businesses. Known as the turn-around man, he loves to challenge the obvious and take the road less travelled to build and grow new businesses. Presently, Raman is Partner & Advisory Leader for Entertainment, Media & Sports Sector at PwC India responsible for overall strategy and execution. He also leads the CMO Advisory practice helping brands across sectors transform the marketing & brand strategies in line with changing consumer behavior & digital disruption. Having run a tech start-up of own, he finds it most gratifying now to mentor & advise various start-ups across Digital Media, Ad-tech, AI and Education areas. He is also a member of CII & FICCI National Media & Entertainment committees & an active speaker in many national & international forums. Passionate about long drives and music, taking the roads less travelled, literally, rejuvenates him the most.