[India] Personalized User Experience in the Age of Privacy | MMA

Wednesday, November 18, 2020 - 4:00pm to 5:00pm IST

 
Watch the Webinar:

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

​Key Highlights:

  • Today’s consumer is not only aware of what they want but is highly volatile too.
  • Identifying consumer needs and personalizing the offering can help brands delight them.
  • Personalization for the masses is complex.
  • Consumer behavior keeps changing hence collecting customer data and tracking it on an ongoing basis is essential.
  • Third-party vendor data has its own limitations with data privacy and gets complex.

Who should attend:

  • Chief Marketing Officers
  • VP/AVP - Marketing/Digital
  • Sr. Marketing Manager
  • Digital Marketing Manager
  • CIO/CTO
Speakers: 
Senior Sales Director - Customer Experience (CX) Solutions
Oracle
Vice President and Head - Digital, Content and Social Media Marketing
HDFC Bank
Global VP, Advertising Platform
Saavn
Director - Marketing
Swiggy
Moderator: 
Partner - Entertainment, Media, Sports & CMO Avisory Leader
PwC India
Webinar Partner: