This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.
Key Highlights:
Today’s consumer is not only aware of what they want but is highly volatile too.
Identifying consumer needs and personalizing the offering can help brands delight them.
Personalization for the masses is complex.
Consumer behavior keeps changing hence collecting customer data and tracking it on an ongoing basis is essential.
Third-party vendor data has its own limitations with data privacy and gets complex.
