We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape

- The cookie-less web and what to do about it

- GDPR/CCPA and how to deal with the growing privacy concerns

- Get to a 360º consumer view and apply this knowledge to your day-to-day marketing

- 1st party data strategies that actually work

- Case studies from real brands