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We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.
- Understand the new 2020 landscape
- The cookie-less web and what to do about it
- GDPR/CCPA and how to deal with the growing privacy concerns
- Get to a 360º consumer view and apply this knowledge to your day-to-day marketing
- 1st party data strategies that actually work
- Case studies from real brands