“The world is one big data problem."

- Andrew McAfee (principal research scientist, MIT)

Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.

In a digitally transformed world data & analytics are at the core of making intelligent business and marketing decisions these days and in order to make those decisions, it’s critical to manage the data to derive valuable insights: Thus the data collected by corporations and agencies can be loaded with sensitive information and more.

When you’re dealing with highly sensitive information, enhanced privacy and security will be vital to ensuring compliance.

As an important step toward building a more sustainable ads ecosystem, digital marketers everywhere need to take up the mantle. They need to:

• Be innovative and resourceful in acquiring and engaging audiences
• Collect and maintain the data in a responsible manner data responsibly
• Build and operate responsible marketing approaches including people & policies

In the digital era, is privacy a priority, or is just the whole secrecy and perception of it being mismanaged ?

How do you manage the pressure of ever increasing use of customer data in marketing and what about customers cry for privacy?

Join Rohit Dadwal (Managing Director, Mobile Marketing Association Asia Pacific) as he debates with his guests the consequences of new age of marketing infused by data and personalisation on privacy and consumer rights Friday, July 24 at 3pm Singapore time.