location-based marketing | Page 2 | MMA Global

location-based marketing

This 30 minute webinar appeals to anyone with a stake in the rapidly growing and evolving beacon ecosystem. Reveal Mobile partners with The Location Based Marketing Association (LBMA) and Swirl Networks to share new uses for beacons and never-before-seen data about the audiences bumping into beacons across the US.
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Consumers are spending more and more time on phones, and most have a hard time going longer than 7 minutes without interacting with their devices throughout the day. In turn, marketers want to make the most out of these multiplying touchpoint opportunities they may have via mobile. But, here’s some advice: It’s not all about mobile.
Map of beacons in the United States

Reveal Mobile has detected and classified over 100,000 Bluetooth beacons in the United States.  How?

The Reveal Mobile SDK sits inside a few hundred news and weather apps across the country, touching millions of mobile devices monthly. As smartphones bump into any beacon, we detect that beacon bump.  If the user chooses to share location with the app, we see the latitude and longitude of where that bump occurred.  

Locaid CEO, Rip Gerber, recently sat down with Derek Johnson, founder & CEO of Tatango  to talk about the explosion of mobile marketing over the last couple of years. Tatango is an interesting company in the SMS marketing space. I’ve been speaking with  Derek and his company for a few months now and have been impressed with their early market traction with location-based SMS campaigns.

As the number of Americans with smartphones passes the halfway mark this year, retailers have an opportunity to directly engage with their customers and go on the offensive against “Showrooming,” a trend in which consumers use their smartphones in a store to scan the barcodes of products to find better deals on Amazon or at a nearby competitor’s location. It is clear that retailers must go on the offensive against showrooming and find new ways to market to consumers and harness the power of mobile phones.

With the introduction of the iPhone and the rapid evolution of smartphones and tablets, users could access the web wherever they were. They also became consistently accessible, with most mobile device owners becoming so attached to the technology that they never had it far from them and they never turned it off.  By far the biggest single piece of new information that is available from consumers’ mobile devices is the accurate location of the device, powered by the onboard GPS that has become a hallmark of all modern smartphones.

By: Alex Romanov, CEO, iSIGN Media

Sometimes, inspiring customers to purchase one extra item, make pricier selections, or impulsively fill their shopping carts with another article at checkout time comes down to a business’s nuts and bolts – literally.