iBeacon | MMA Global

iBeacon

Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity

Submitter's Company: 
Reveal Mobile
Thumbnail: 

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

English

Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar

Submitter's Company: 
Reveal Mobile
Thumbnail: 
The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
Undefined
Member Mention: 

Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
Thumbnail: 
In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
Undefined
Member Mention: 

Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

Member Submitted Content
Submitter's Company: 
Reveal Mobile
The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.
Teaser Image: 
Case Study Type(s): 

Proximity Marketing in Sports & Events - Q2 Report

Key insights from the Report include: Proximity sensors deployed globally continue to grow fast * The amount of proximity sensors sees a large uptake in Q2 with an increase of 2,072,500 proximity sensors. * There are now 8,273,500 proximity sensors deployed globally registered by Proxbook members as of Q2 2016. * 6,061,500 of these sensors are beacons. 2,099,000 are NFC sensors and 113,000 Wi­Fi points. Since Q1 2016, there has been an impressive 33% increase in global sensors * The 6,061,500 beacons deployed by members of Proxbook, are aligned with ABI Research’s forecast of 8 million beacons by the end of 2016 and 400 million beacons deployed by 2020. Google invests heavily into proximity * Google bets big on proximity and wants the ecosystem to succeed.

Content Tags (Deprecated): 

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Proxbook Report

Research Type(s): 

Hidden Secrets of Beacon Data

This PDF contains the slides from the Hidden Secrets of Beacon Data webinar, co-hosted by Reveal Mobile and The Location Based Marketing Association. We share new uses for beacons and never-before-seen data about the audiences bumping into beacons across the US. Brands will see examples of the type of audience data generated by placing beacons within retail locations. Which locations are most visited, which other places do customers visit, what other demographics can we learn? What can beacons tell us about Walmart or Target shoppers? What impact do beacons have on increasing audience data, building retargeting audiences, or driving app downloads? App publishers will hear advertising use cases leveraging both beacon-derived and location-based audience segments.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Hidden Secrets of Beacon Data

Research Type(s): 

Hidden Secrets of Beacon Data - Webinar June 29th, 2016

Submitter's Company: 
Thumbnail: 
This 30 minute webinar appeals to anyone with a stake in the rapidly growing and evolving beacon ecosystem. Reveal Mobile partners with The Location Based Marketing Association (LBMA) and Swirl Networks to share new uses for beacons and never-before-seen data about the audiences bumping into beacons across the US.
Undefined
Member Mention: 
News Type: 

Beacons Build Bigger Audiences - Analysis of Retail Visits at Four Carriers

It's no secret that companies, brands, and retailers are deploying beacons by the tens of thousands. The majority of the use cases we read about focus on one primary use case for beacons: the push notification. Walk in to a store, have that store's app on your phone, the app detects the beacon, the app sends you a push notification based upon that beacon bump. This type of marketing, when done right, holds big potential for mobile marketing. We believe that there's even bigger potential to use beacons for two different reasons. Retargeting Attribution Because beacons work passively in the background, they enable companies to build bigger audiences. Using lat/long to place someone at a location typically requires that person to pen their phone at that location. Even then, the accuracy is pretty poor. There's a key point here: beacons build bigger audiences than lat/long. We analyzed visitors to the retail locations of the four major mobile carriers: Verizon, AT&T, Sprint, and T-Mobile. The result are pretty incredible. Verizon, which has beacons installed nationwide, builds audiences that were 200-300% larger than their peers. So what?

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].


Research Type(s): 

Analysis of Beacons at SXSW 2016

The annual South by Southwest conference is one of the largest gatherings of technology companies in the world. This year's event ran from March 11 through March 20, with over 70,000 people in attendance. Reveal Mobile was fortunate to attend, serving as moderator for The Location Based Marketing Association's panel discussion on location-based advertising effectiveness. Locations of devices when they bumped beacons along 6th Street in Austin, TX LOCATIONS OF DEVICES WHEN THEY BUMPED BEACONS ALONG 6TH STREET IN AUSTIN, TX While we were there, we did a little poking around to see if we could detect beacons. Conference organizers deployed around 1,000 beacons in 2015. Were other companies also deploying beacons? While we did manually detect a few beacons ourselves, we let the network of apps with our mobile audience SDK inside do the heavy lifting. Because our tech sits inside a few hundred apps across the country, we should be able to detect lots of beacons at SXSW. Guess what? We did! In this report we share the number of beacons detected, how many companies we think deployed beacons, and what app publishers and advertisers should do with this kind of data.

Content Tags (Deprecated): 

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].


Research Type(s): 
Map of beacons in the United States

Where Are The Beacons In the U.S.?

Reveal Mobile has detected and classified over 100,000 Bluetooth beacons in the United States.  How?

The Reveal Mobile SDK sits inside a few hundred news and weather apps across the country, touching millions of mobile devices monthly. As smartphones bump into any beacon, we detect that beacon bump.  If the user chooses to share location with the app, we see the latitude and longitude of where that bump occurred.