location-based marketing | Page 3 | MMA Global

FunMobility Launches AppWidgets Mobile Marketing Tool For Businesses

Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.

Xtify Reports Location-Triggered Push Notifications Three Times More Effective Than Typical Push Notifications

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FROM THE CREATION TO THE EVOLUTION OF LOCATION BASED MARKETING

Location Based Marketing (LBM) is awash with buzzwords and jargon. You might come across terms such as: local, hyperlocal, geo-fence, geo-targeting, location-based search, location-based services, SoLoMo (social, local & mobile), location-based solutions, deals around me, and many more. This may seem dizzying, but each of these terms has the same underlying concept and the same end-goal: connecting consumers with businesses within a specific geographic area.

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How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App

The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy anytime and anywhere was the first step in a mobile strategy.