Have you ever wondered how other retail marketers approach mobile marketing? RetailMeNot commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future. Additionally, consumers were surveyed on the significance that mobile marketing plays in their purchase decisions and how it affects their shopping journey. In this report, you’ll learn more about:

•  What retailers can do to better reach their targeted audience
•  The consumer desire for personalized, information-rich content
•  How retailers can improve their overall mobile shopping experience
•  What steps retailers and brands can take in order to effectively measure mobile marketing investments and improve sales, both online and in stores