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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP


Research Type(s): 

Reveal Mobile and Sinclair Broadcast Group Partner For Mobile Audience Data and Ad Targeting

Submitter's Company: 
Reveal Mobile
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Raleigh, NC - October 1, 2015. Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with Sinclair Broadcast Group, Inc. (Sinclair) to be their mobile audience data provider. By including Reveal Mobile in their roster of news and weather apps, Sinclair bolsters their sales effort potential by providing advertisers with target audiences across a nationwide presence of apps.

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Member Mention: 
MD

Mobile Benchmarks for Local Media

As each new quarter begins, we look back to our data to see what’s happening in the rear view mirror. We publish specific statistics about our product usage and advertising performance across our mobile apps and mobile websites.

Why Do We Do This?

1. We love seeing the data for ourselves.

2. We believe that sharing our data helps everyone in mobile make smarter decisions.

3. Our mission: Provide trusted content producers with the ability to earn revenue through

engaging mobile products, effective ad sales, and great service.

The data covered here represents usage across 7-10 million products.


Who is this report for?

- Digital executives seeking a greater understanding of the mobile audience.

- Local media professionals looking for mobile benchmarks.

- Sales executives needing additional data points from a trusted 3rd party source.

Top 10 Mobile Content Categories for Local Media

Research Type(s): 

OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

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OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

Undefined
Member Mention: 
JD

The ultimate guide to understanding: Mobile app marketing analytics

When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

Tracking Technologies

Analyzing Big Data for customer insight

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.

Measuring Your Mobile Campaigns Beyond the Open Rate

What Marketers Need to Learn from Gaming

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged