When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

No stone is left unturned as any and all topics are covered including, clarifying the difference between web, in-app and campaign analytics, contrasting tracking on iOS and Android and visualizing and explaining the three major tracking techniques.