As each new quarter begins, we look back to our data to see what’s happening in the rear view mirror. We publish specific statistics about our product usage and advertising performance across our mobile apps and mobile websites.

Why Do We Do This?

1. We love seeing the data for ourselves.

2. We believe that sharing our data helps everyone in mobile make smarter decisions.

3. Our mission: Provide trusted content producers with the ability to earn revenue through

engaging mobile products, effective ad sales, and great service.

The data covered here represents usage across 7-10 million products.

Who is this report for?

- Digital executives seeking a greater understanding of the mobile audience.

- Local media professionals looking for mobile benchmarks.

- Sales executives needing additional data points from a trusted 3rd party source.

- Anyone who wants more clarity around the digital audience in local media.

About StepLeader

Located in the heart of North Carolina’s innovation hub, downtown Raleigh, NC, Stepleader has been building innovative mobile products and delivering mobile advertising since 2004. Today we help our customers deliver and monetize their content across apps, mobile websites, and smart TVs.