Effective Mobile Marketing | MMA Global

LOGAN Y M&C SAATCHI SE UNEN PARA LANZAR SUPER SMALL DATA EN ESPAÑA

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La plataforma de "People Intelligence"de LOGAN se suma a los servicios de consultoria estratégica de M&C SAATCHI, la agencia independiente mas grande del mundo, y juntos lanzan Super Small Data en el mercado español.

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Email in 2020 by ValueFirst

'Email in 2020' captures the detailed view about the global email marketing landscape to keep up with ever-changing best practices and highlighting the best techniques across industries.

Get data and insights into the most measurable marketing tactics on the planet.

To get in touch with ValueFirst, write to [email protected]

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The Changing Face of the Indian Mobile User

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this digital transformation.

The face of the Indian mobile user is changing and how! A distinctive feature of the change is that it is not just restricted to metro cities. Bharat - comprising of Tier II and III cities and rural India, is bringing an ever-increasing number of first-time internet user online. In addition, it’s not just the teens or young adults that are tech-savvy today. Digital adoption is growing across all demographics. India, like most countries, is also moving away from traditional means of content consumption to more convenient, one-to-one interactions enabled by mobile. Be it gaming, video-viewing or shopping, mobile is now the primary screen for users.

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Research Type(s): 
Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Foot Traffic Report for the Fuel & Convenience Store Industry - Q2 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S. and GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, have conducted its second quarterly joint study examining foot traffic of GasBuddy users to convenience stores and gas stations across the U.S. in Q2 2017. As the first footfall trend report series in the fuel and convenience store space, the analysis exemplifies how location intelligence can help this massive and rapidly growing industry understand consumer habits and behaviors.

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Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

Note: This article was published on StreetFight on May 23rd, 2017 by April Nowicki

Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Is TV advertising the most expensive radio advertising?

A while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola, Huawei, InMobi, Dominos and Samsung, spoke about how they have adapted to the mobile landscape. I will make a quick recap and shed some further light on the topics that were discussed.

Mobile is huge!

Mobile Is the Internet: Seven Reasons Why Mobile Is Eating the World

Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Think you don’t need mobile in your channel split? Think again.

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?