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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

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PDF(s): 
PDF icon foottrafficreportq42017_3.pdf
Content Tags (Deprecated): 
Location
location intelligence
footfall
analytics
Marketing
brand intelligence
big data
brand affinity
data
insights
consumer
consumer preference
Geo-location
geolocation services
consumer behavior
Consumer Briefings
consumer insights
Consumer Research
consumers
mobile analytics
Research Type(s): 
Consumer Briefing

Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

Submitter's Company: 
Reveal Mobile
Content Tags (Deprecated): 
patent
Geo-location
location-based marketing
iBeacon
beacon
Location
Geo targeting
News Type: 
Member Press Release

SHOPKICK GROCERY WILL DRIVE DISCOVERY AND SALES

Brand and retail launch partners look forward to increased demand, traffic to the aisle, and in-store conversion REDWOOD CITY, Calif. – February 14, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces it has opened up Shopkick Grocery to brand and grocery partners, inviting participation in the consumer launch in early April.
Content Tags (Deprecated): 
retail
grocery
Location
Member Mention: 
SHOPKICK
News Type: 
Member Press Release

Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
Submitter's Company: 
Reveal Mobile
Content Tags (Deprecated): 
proximity marketing
iBeacon
Location
Location Based Advertising
Geo targeting
Member Mention: 
Reveal Mobile
News Type: 
Member Press Release
Google's micro-moments guide for marketers

Micro-Moments: Your Guide to Winning the Shift to Mobile

Google whitepaper with research and case studies to arm marketers for winning in a micro-moment world.

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PDF(s): 
PDF icon micromoments-guide-to-winning-shift-to-mobile-download_1.pdf
Content Tags (Deprecated): 
mobile
micro-moments
Google
Location
intent
context
Research Type(s): 
Public Research

Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: AdNear Intelligence

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.

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PDF(s): 
PDF icon audience-preferences-for-events-in-australia_1.pdf
Content Tags (Deprecated): 
research
Location
audience
insights
data driven marketing
Committees: 
Location Committee
Research Type(s): 
Buy Mobile Research

Bad Geo Is The New Bot: Understanding Location Accuracy for Data-driven Marketing

PDF(s): 
PDF icon thewhitepaper.pdf
Content Tags (Deprecated): 
Location
location data
Location Based Advertising
Committees: 
Location Committee
2013 Mobile and the Path to Purchase: Retail Edition

2013 Mobile and the Path to Purchase: Retail Edition

PDF(s): 
PDF icon xAd_Mobile_Path_to_Purchase_Retail_FINAL.pdf
Content Tags (Deprecated): 
retail
consumer behavior
Location
Path to purchase
showrooming
Shoppers

Mobile Path to Purchase

brand
Location Based Services
Location Based Advertising
retail
location-based marketing
agencies
Agency
Effective Mobile Marketing
Location

FunMobility's Top 2013 Mobile Marketing Trends

December 29, 2012

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.