Geo-location | MMA

The Definitive Guide to Location Data

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

Reveal Mobile Appoints New Data Science and Engineering Leadership

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

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Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

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Foot Traffic Report for the Fuel & Convenience Store Industry - Q2 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S. and GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, have conducted its second quarterly joint study examining foot traffic of GasBuddy users to convenience stores and gas stations across the U.S. in Q2 2017. As the first footfall trend report series in the fuel and convenience store space, the analysis exemplifies how location intelligence can help this massive and rapidly growing industry understand consumer habits and behaviors.

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Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

Note: This article was published on StreetFight on May 23rd, 2017 by April Nowicki

Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Mobile Location and The Tale of Retail ROI

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements. In this 45-minute webinar, inMarket and Reveal Mobile shed light on best practices for using location in retail, present case studies from world-class advertisers such as Starbucks and analyze the status and quality of location data available to the retail industry. Readers will have a clearer picture of the current status of the industry, detailed knowledge of the infrastructure deployed throughout the US, and a gameplan for creating, calculating and increasing ROI. Presenters: Cameron Van Peebles, CMO, inMarket Matthew Davis, VP Marketing, Reveal Mobile

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Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board

Submitter's Company: 
Cuebiq
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NEW YORK, NY FEBRUARY 09, 2017 Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.
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Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
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In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
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