Location Based Advertising | MMA Global

Location Based Advertising

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

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Research Type(s): 
Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

Submitter's Company: 
Reveal Mobile
Member Mention: 

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements. In this 45-minute webinar, inMarket and Reveal Mobile shed light on best practices for using location in retail, present case studies from world-class advertisers such as Starbucks and analyze the status and quality of location data available to the retail industry. Readers will have a clearer picture of the current status of the industry, detailed knowledge of the infrastructure deployed throughout the US, and a gameplan for creating, calculating and increasing ROI. Presenters: Cameron Van Peebles, CMO, inMarket Matthew Davis, VP Marketing, Reveal Mobile

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Research Type(s): 
Reveal Mobile, the industry leaders in audience data built from the new standard in mobile location accuracy, welcomes Tim Solt, an ad tech executive and industry veteran, as our new VP of Business Development. Tim brings a wealth of diverse mobile advertising experience, having served in leadership roles and advisor for a number of emerging media and marketing technology companies.
Submitter's Company: 
Reveal Mobile
Content Tags (Deprecated): 
The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
Submitter's Company: 
Reveal Mobile
Member Mention: 
In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
Submitter's Company: 
Reveal Mobile
Member Mention: 
This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
Member Mention: 
The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.