Data | Page 4 | MMA

Tuesday, January 16, 2018 - 2:00pm to 3:00pm EST

Speakers: 
Director of Marketing
Clevertap
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Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Speakers: 
VP Data Solutions
PlaceIQ
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Members Only

An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

Release Date: 
August, 2017
Release Date: 
March, 2017
File Size: 
510 KB

Thursday, April 20, 2017 - 2:00pm to 3:00pm EDT

Speakers: 
SVP – Head of Insights & Research
MMA
Director of Product Marketing
Factual
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Thursday, July 21, 2016 - 2:00pm to 3:00pm EDT

Speakers: 
Associate Product Manager
DataXu
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Tuesday, June 28, 2016 - 2:00pm to 3:00pm EDT

Speakers: 
Director, Mobile Products
RadiumOne
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Wednesday, May 4, 2016 - 2:00pm to 3:00pm EDT

Speakers: 
VP of ​Custom Analytics
PlaceIQ
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Tuesday, December 15, 2015 - 2:00pm to 3:00pm EST

Speakers: 
VP of Product
PlaceIQ
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Wednesday, December 16, 2015 - 2:00pm to 3:00pm EST

Speakers: 
Digital Strategist
Urban Airship
Director of Product Marketing
Urban Airship
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