A career marketer, Zaved Akhtar has worked for 20 years between British American Tobacco and Unilever across the globe. A graduate of Institute of Business Administration, University of Dhaka, Bangladesh, Zaved has deep sector experience across CPGs (Home Care, Personal Care, Foods and Refreshment).

Strong consumer centricity and design thinking sets Zaved apart; Managing change and driving new business models are also some of his key expertise. He has extensive international experience across South Asia and South East Asia and Australasia. As a marketeer, he has built expertise in communication & innovation management and has driven business development across multiple geographies, with many of his campaigns garnering international awards.

Currently as Vice President, South Asia, Zaved works on South Asia’s strategic planning, performance & innovation management, and business growth management. In this role he leads ‘Re-imagine HUL’, the marque Digital Transformation program for Hindustan Unilever.

He is proud father of two sons, Zaheer and Zayyan, both teenagers now. Zaved has passion for outdoor sports; He loves trekking and is aspiring but struggling golfer. He is also a certified scuba diver, so whenever he gets some down time he is off exploring the deep blue.