The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.
MMA has collaborated with EY in a study which has inputs from over 150 marketers across India, to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.
Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.
MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.
As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth.
In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.
This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?
A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.
Specifically, it shows:
How aggregate data can be tied back to unified user IDs
The components of linkable marketing
How first, second and third-party data flows into creating audience segments
This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.
