Anjali Madan is the Head of Consumer Experience for Mondelez in India and Bangladesh. She comes close to 16 years of experience in advertising and marketing, working with both agency as well as corporate organizations with expertise in Media Strategy, Business Planning & Analytics, Research, Brand Development and handling P&L. Her role includes driving consumer experiences for brands to unlock business opportunities, leading digital excellence and data-driven marketing & delivering profitable and sustainable growth by improving marketing ROI.
Prior to Mondelez India, she was associated with well-known brands like Virgin Mobile India, TVS Motor Company, as well has leading agencies like Group M and Lintas, across key clients such as Hindustan Unilever, ITC and many more.
Anjali is passionate about the subject of clinical psychology especially in the realm of neuro-behavioral and neuro-developmental science. Her other hobbies include running, blogging and painting.