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AnyMind Group launches AnyManager Video Player and video creation functionality on AnyManager

March 10, 2024
Member Company: 
AnyMind Group

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a proprietary web-based video player AnyManager Video Player, along with ad serving for AnyManager Video Player and text-to-video conversion functionalities on AnyManager, AnyMind’s publisher growth platform.

To help publishers quickly capitalize on the increased consumption and availability of video content, the new offerings are designed to be easily implemented and mindful of limitations around video production resources.

Consumer Engagement
Customer Lifecycle
Shopper Marketing
Video

The Connected Consumer Q1 2023 Report

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, Vietnam, Global

2022 Look Ahead With TikTok

Tuesday, December 14, 2021 - 10:00am to 11:00am ICT

Data
Marketing Organization
Social Media
Video

;

Region: 
APAC, Vietnam
Speakers: 
An Bui
Head of Business Marketing
Tiktok
Khiem Ho
Head of Client Solutions Team
TikTok
Naree Nguyen
Head of Key Account Partnerships, Vietnam
Tiktok
Trang Pham
Senior Manager Integrated Marketing Communications
Suntory PepsiCo Vietnam
Tin Ha
Content Creator
Người Tốt Làm Marketing
Moderator: 
Phan Bích Tâm
Giám đốc Quốc gia, Việt Nam, Myanmar & Campuchia
MMA Việt Nam
Webinar Sponsor:
AI
Games
Video

[AdColony x MMA] The Evolution of Gaming

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released: 
October, 2021
File Size: 
4.24MB
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, 2021, ADcolony
Apps
Attribution
Brand Safety
Consumer Engagement
Content Marketing
Creative Effectiveness
Data
Fraud
Games
Location
Messaging
Privacy
Programmatic
Social Media
Video
Audio/Voice

2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia

APAC: Enter The Metaverse: Virtual Worlds, Real Value

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

AI
Consumer Engagement
Games
Video
Audio/Voice

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

Region: 
APAC, Global
Speakers: 
David Porter
VP, Global Media, APAC & Africa
Unilever
Evan Shapiro
CEO
ESHAP
Sameer Pitalwalla
Business Director ASEAN & India
Epic Games
Viranda Tantula
Co-Founder
Potion Projects
Steven Vasilev
Founder
RTFKT Studios
Allison Sturges
Head of Asia Operations
Genies
Lindsey McInerney
Global Head of Technology & Innovation
Anheuser-Busch InBev
Moderator: 
Michael Patent
Founder & President
Culture Group
Webinar Partner:
Watch the Webinar:
Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media
Consumer Engagement
Video

An Introduction Guide to OTT and CTV

Released: 
April, 2021
Education Section: 
Guidelines
Region: 
Global

[India Webinar] Build for Voice

Tuesday, July 21, 2020 - 4:00pm to 5:15pm IST

Video

Indian consumers are leaning into voice like no other country in the world. The power of voice makes technology and products accessible to more and more Indians. In less than 3 years, an entire ecosystem for voice has emerged from voice platforms to developers to brands that are building and adopting voice. We are at an inflection point where voice will further accelerate in the next couple of years. With this 1st webinar on Voice, we will focus on sharing and having a discussion on:

Region: 
APAC, India, Global
Speakers: 
Sapna Chadha
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Shamsuddin Jasani
Ex-Group MD, Isobar South Asia
Isobar India
Arvind R P
MMA India Board Member; Chief Marketing officer (CMO)
McDonald’s India
Sreeraman Thiagarajan
CEO
Agrahyah Technologies and aawaz.com
Rudra Prasad Kasturi
Vice President
Times Internet
Moderator: 
Gopa Kumar
Chief Operating Officer
Isobar
Watch the Webinar:
Members Only
Programmatic
Video

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

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What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Released: 
March, 2019