Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Join MMA @ Ai4, the largest AI business Event
August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
POSSIBLE - Embrace the Impossible
April 15-17, 2024 | Miami Beach, Florida
MMA @ Ai4
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
An Introduction Guide to OTT and CTV
Research & Insights
Featured Research
Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
AI Essentials
A framework covering key concepts for understanding and applying AI
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
An Introduction Guide to OTT and CTV
Education
An Introduction Guide to OTT and CTV
Education
An Introduction Guide to OTT and CTV
An Introduction Guide to OTT and CTV
Released:
April, 2021
Education Section:
Guidelines
Region:
Global
Consumer Engagement
Video
MMA Members, log in to download now.
Company Email Address
*
Enter your e-mail address or username.
Don’t have a login?
Check if your company is an MMA member
.
Password
*
Forgot your password?
ul7
To prevent automated spam submissions leave this field empty.
