Educational Documents | Page 4 | MMA Global

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Release Date: 
April, 2021
Education Section: 

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Members Only

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
April, 2021

To achieve better results, we must break the cycle of using the same tech in the same way.

Release Date: 
March, 2021
Education Section: 
Release Date: 
March, 2021
Education Section: 
The Next Era of Digital Marketing
Release Date: 
March, 2021
File Size: 
10.5 MB
Education Section: 
Demystify learn more about AI’s value to the marketing and media industry IBM Watson Advertising.
Release Date: 
March, 2021
File Size: 
23.6 MB
Education Section: 

We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.

MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.

Release Date: 
January, 2021
File Size: 
7.49MB
Release Date: 
January, 2021
Education Section: