In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.
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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.
We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.
MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.