What’s happened is the pandemic has been a major worldwide life change for everybody.
We’ve changed: we have new ways of working, we have new ways to live, we have to feed ourselves, we have to find new ways to enjoy ourselves.
So the entire world has been turned upside down.
And what has that done?
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The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.
As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
What makes this MarTech Playbook unique:
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.
In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.
This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:
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This implementation playbook contains step-by-step instructions for marketers to implement Outcome-Based Marketing v2.0 (OBM2) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.