Great Debates 3: Reach vs. Targeting: A Contradiction or a Symbiosis? | MMA Global

Great Debates 3: Reach vs. Targeting: A Contradiction or a Symbiosis?

Released: 
December, 2021
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To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.

One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.

Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.