Global | Page 6 | MMA Global

Global

To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.
But as complexity grows, marketers face increasingly difficult choices about where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.


This report – a collaboration between WARC and MMA APAC – examines how the industry is approaching these challenges, with a focus on current trends and future opportunities.

Released: 
October, 2022
Education Section: 
Region: 

AARP Inc.

Advertising and the Present Moment

According to a recent survey, more than 60 percent of CEOs globally say that they expect a recession in their primary region of operations before the end of 2023 or earlier. As speculations about economic recession continue to gain steam, marketers may once again be confronted with the classic dilemma of whether to cut marketing and advertising spend or not.

In this document, we summarize some of the industry’s best thinking in terms of advertising in times of crisis, and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
June, 2022
File Size: 
733 KB
Education Section: 
Region: