United Kingdom

MMA EMEA SMARTIES 2021 Effective Entry Insights

Release Date:

July, 2021

Education Section:

Best Practices, Educational Documents, Guidelines

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Submitted by Gabriela Kusters on Wed, 06/16/2021 - 07:34

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State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential.

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News Type:

MMA Press Release

NEW

State of the Industry 2022 - Modern Marketing in EMEA

Release Date:

July, 2022

MMA EMEA Impact Summary Animation

Release Date:

June, 2021

Education Section:

Creative Effectiveness, Educational Documents

Keywords:

EMEA Virtual 2021

State of Industry 2021 - WARC Research - EMEA

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget.

Release Date:

June, 2021

Education Section:

Educational Documents, Research

Keywords:

WARC

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Submitted by Gabriela Kusters on Thu, 05/20/2021 - 16:35

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Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

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Member Mention:

Anzu Virtual Reality Ltd

News Type:

MMA Press Release