Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth Submitted by Gabriela Kusters on Wed, 06/16/2021 - 07:34 Thumbnail: State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARCLondon, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. LanguageUndefinedNews Type: MMA Press Release
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands Submitted by Gabriela Kusters on Thu, 05/20/2021 - 16:35 Thumbnail: Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats. LanguageUndefinedMember Mention: Anzu Virtual Reality LtdNews Type: MMA Press Release