Global

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Submitted by MMAGlobal on Tue, 06/22/2021 - 11:55

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Unilever and GlaxoSmithKline Take Top Honors

New York – June 10, 2021 –MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

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MMA Press Release

Progressive Insurance

Customer Data Platform Institute

Key Takeaways From Connected TV Unplugged 2021

The Future of OTT, CTV, and Consoles

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The MMA Primer on Sleep-talking Bengal Cats

On Oct. 31, two dozen Bengal Cats, plus six of their littermates, flew into a public toilet after a public event, after which an official statement appeared. The Cats, along with their family and a few of their furry friends, were in the bathroom at the hotel following their event on Oct. 31, the first public event for the Cats since they left home.

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June, 2021

Verve Group Releases Proprietary On-Device Audience Activation Technology

Submitted by sarah.madden_159210 on Fri, 06/11/2021 - 04:01

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Carlsbad, California, USA — May 21, 2021 (EINPresswire.com) — Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.

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News Type:

Member Press Release

Verve Group Expands Internationally With Launch of Operations in Brazil

Submitted by sarah.madden_159210 on Fri, 06/11/2021 - 03:54

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São Paulo, Brazil — June 10, 2021 (ExchangeWire) — Verve Group, a privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of Director of LATAM as part of its international growth strategy.

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News Type:

Member Press Release