Global | Page 4 | MMA Global
  2. Global
  2. Global

Global

App Marketers Speak 2024 - UA Survey

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

PDF(s): 
PDF icon app-marketers-speak-2024.pdf

Digital Commerce Dialogues | Decoding D2C

India
March 5, 2024 / Mumbai
 add to calendar
AI
B2B Marketing
Brand Safety
Consumer Engagement
Data

Teads Presenta las Cinco Tendencias en Ad Tech que Dominarán el Escenario de Medios Durante 2024

February 9, 2024
Member Company: 
Teads LATAM LLC

La compañía reconocida por sus estudios e innovación en el mundo publicitario digital, da a conocer cinco variables clave que deberán ser tomadas en cuenta a la hora de diseñar estrategias exitosas en 2024.

Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global