The panelists unpacked why scaling AI successfully requires far more than technology alone – demanding clear business strategy, mature digital capabilities and an unwavering focus on human insight to drive real impact. Thanks to MMA India for a fantastic event.
Lloyd, thanks for a comfortable SMARTIES organised yesterday and congratulations to you and your team on a lovely Friday where we could freely mingle and exchange knowledge. Really appreciate your guidance throughout the submissions and the win. Myntra client went back happy.
Hi Lloyd,Thank you so much for being such a wonderful partner throughout SMARTIES Unplugged and the Leadership Roundtable.We truly appreciated the opportunity to be part of the conversation and connect with the industry in a meaningful way. Thank you to you and the team for a well-executed event and a seamless experience throughout.
Looking forward to the event report and future opportunities to work together.
Moneka and MMA India team are bringing important conversations around AI and marketing to the forefront. So much to learn from the work happening across the industry!
Can a regular commute become a media moment for brands? Uber Advertising surely thinks so.
The newly launched mobility platform in India believes that where consumers are going can matter as much as who they are. However, when does contextual relevance step into the realm of intrusive targeting?
During a fireside chat at MMA India SMARTIES Unplugged 2026, Uber Advertising’s head, Arpit Tyagi, discussed the promise of reaching consumers at the right moment, and the responsibility to ensure advertising doesn’t compromise the ride. Read more on Campaign India.
Our team spent the day at the #SMARTIES™ Unplugged 2026 Conference!
Across sessions on retail media, creative effectiveness and AI, one shift kept coming up: consumers now discover brands through AI agents, alongside creators and commerce platforms.
That’s the space we work in every day at OptimizeGEO. Here’s how the big ideas from the day connect to AI-led discovery:
Touchpoints driving the top 20% of consumer attention in India grew from 12 in 2018 to 21 in 2024 (WPP Media Touch Points India Study).
AI assistants like ChatGPT, Gemini and Perplexity are now part of that mix. When someone asks an AI which brand to buy, the answer shapes their shortlist before they visit a single website.
67% of marketers find it hard to connect the consumer journey through measurement (MMA India x WPP research).
AI search adds a new layer here. Brands need to know how often they appear in AI answers, which sources AI relies on, and how that visibility links to shopping and sales.
Around 6% of 15,000 branded creator assets analysed by Kantar went on to build the brand.
Consistency matters to people and to AI models alike. A brand that tells one clear story across its website, reviews, media coverage and creators is easier for AI to understand and recommend.
Intent carries more weight than reach. AI conversations are high-intent moments: the person is actively asking for a recommendation. Showing up there is one of the strongest signals a brand can earn.
AI is a growth lever. MMA India’s 101 AI in Marketing Use Cases library, launched by Moneka Khurana, Rohit Dadwal and Ranjana K., brings together real use cases from 30+ companies and 50+ brands, with measurement and customer journeys sitting right alongside content.
As discovery, media and commerce come together in the AI era, OptimizeGEO helps brands see and improve how they show up across AI search, from AI visibility (Generative Engine Optimization) to shopping and commerce data and LLM ad intelligence.
How is your brand tracking its presence in AI answers today?
