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New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%

Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact

News Type: 
MMA Press Release
Attribution
Marketing Growth

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive.

Released: 
October, 2025
File Size: 
2.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Global

The State of Consumer AI

Wednesday, October 15, 2025 - 12:00pm to 1:00pm EDT

AI

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Shepherd Laughlin
Director, Futures
Kantar
Maria Amenta
Corporate Vice President - Research
New York Life Direct
Shweta Merchant
Vice President, Marketing & Comms - Strategy & Ops
Intuit
Emily Bordages
Director of Performance, Creative & Web Strategy
Peloton
Webinar Partner:
Watch the Webinar:

Instructure

Clorox

The Quick Commerce Playbook

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-commerce landscape. Fueled by shifting consumer expectations, hyperlocal fulfillment models, and rapid digital adoption, Q-commerce is transforming how products are discovered, purchased, and delivered.

Released: 
October, 2025
Region: 
APAC, India, Global
Research

The State of Video & CTV

Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.

Unified Data, AI, and Contextual Creativity are Fueling the Future of Digital Advertising

September 17, 2025

In a world where consumers are flooded with messaging, the future isn't about simply reaching a mass audience-it’s about earning their attention through precision, intelligence, and relevance. This pivotal shift is already fueling a market projected to grow at a CAGR of 10.61% over the next five years, driven by the synergy of unified data, artificial intelligence, and contextual creativity.

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