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Marketing Growth

The Evolving Role of the Chief Digital Officer

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
Released: 
November, 2022
File Size: 
332 KB
Education Section: 
Educational Documents, Perspectives, Research
Region: 
Global
Consumer Engagement
Content Marketing
Creator Economy
Customer Lifecycle
Shopper Marketing
Social Media

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

Superset

SMARTIES Awards Submission Panel

MENA
November 21st
 Add to Calendar

Marketing Capability Benchmark

How “mature” is your organization’s marketing capability benchmark?

We are inviting you and other CMOs/Senior Marketers to participate in a research study on Marketing Capabilities that MMA Global is conducting with professors from Emory University, Indiana University, and the University of Georgia.

After completing, you will receive a personalized capabilities benchmark report of your input relative to the full 1,000+ database.