Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given to a computer, will help to calculate an answer to a problem.” Also, I checked ‘Timeline of Algorithms’ in Wikipedia which details out how old is the thought behind algorithms. It is exciting to see the evolution.