Global

Changes Are Coming. Are Marketers Ready?

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

MMA South Africa: Smarties 21' Winners

Congratulations and well done to this year’s MMA SA SMARTIES 21’ category winners.

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Preparing for Digital Transformation

What is Digital Transformation?

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Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Release Date:

February, 2022

Education Section:

Research

Good to connect with everyone in the group. Look forward to sharing thoughts and ways to collaborate.