Global

Marketing Org: Overcoming Organizational Friction to Find Flow

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.

Region:

Global

Speakers:

Jonnie Cahill

Chief Marketing Officer

Heineken USA

Andrea Brimmer

Chief Marketing and Public Relations Officer

Ally Financial

Marketing Org: Measuring Marketing Capabilities to Fully Prioritize Growth

Wednesday, December 13, 2023 - 11:00am to 12:00pm EST

Marketing Organization

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.

Region:

Global

Speakers:

Angela Zepeda

Chief Marketing Officer

Hyundai Motor America

Amy Adams

VP Media

Discover

Marketing Org: Defining the Footprint for Marketing Role Clarity

Wednesday, November 1, 2023 - 11:00am to 12:00pm EDT

Marketing Organization

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?

Region:

Global

Speakers:

Elicia Azali

Enterprise Chief Marketing Officer

American Family Insurance

Cristina Bondolowski

Chief Marketing & Communications Officer

MSCI Inc.

Marketing’s Mission and its Role in Growth Strategy

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

Marketing Organization

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.

Region:

Global

Speakers:

Catherine Crevels

VP, US Marketing

Intuit

Kevin Howard

Executive Director, Digital Strategy & Growth Marketing

Ally Financial Inc.

Shubu Mitra

COO & Co-Founder

MarCaps LLC

Rebecca Messina

Former Global Chief Marketing Officer

Uber

Watch the Webinar:

Bridging the Finance / Marketing Gap

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

Attribution

MTA

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Region:

Global

In Partnership With

Measuring Brand impact on Growth

Wednesday, November 8, 2023 - 11:00am to 12:00pm EST

Attribution

MTA

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.

Region:

Global

In Partnership With

Measurement: Measuring Incrementality to Untangle Marketing Contribution

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Attribution

MTA

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.

Region:

Global

Speakers:

Neha Bhargava

Director of Advertising Research

Wayde Fleener

Senior Director Marketing Decision Sciences

Best Buy

Amy Adams

VP Media

Discover

Andy Kauffman

SVP, Marketing Strategy & Science

National Football League

Moderator:

Vassilis Bakopoulos

SVP – Head of Industry Research

MMA

Marc Vermut

VP, The Knowledge Lab

TransUnion

In Partnership With

Watch the Webinar:

State of CX Maturity and Best Practices

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

CX / Customer Experience

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.

Region:

Global