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Global

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial

Wednesday, December 13, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Speakers: 
Chief Marketing Officer
Hyundai Motor America
VP Media
Discover

Wednesday, November 1, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Enterprise Chief Marketing Officer
American Family Insurance
Chief Marketing & Communications Officer
MSCI Inc.

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 
Speakers: 
VP, US Marketing
Intuit
Executive Director, Digital Strategy & Growth Marketing
Ally Financial Inc.
COO & Co-Founder
MarCaps LLC
Former Global Chief Marketing Officer
Uber
Watch the Webinar:

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Region: 
In Partnership With

Wednesday, November 8, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
In Partnership With

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Speakers: 
Director of Advertising Research
Meta
Senior Director Marketing Decision Sciences
Best Buy
VP Media
Discover
SVP, Marketing Strategy & Science
National Football League
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Region: 
Speakers: 
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global
SVP – Head of Industry Research
MMA
Watch the Webinar:

Ulta Beauty, Inc.