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Global

Weber Shandwick

New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%

Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact

News Type: 
MMA Press Release
Attribution
Marketing Growth

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive.

Released: 
October, 2025
File Size: 
2.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Global

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