NEW YORK (November 10, 2025) — The Marketing + Media Alliance (MMA), the global nonprofit industry body of CMOs and marketing leaders shaping the future of the industry is hosting Great Debates: The Future of Marketing Attribution, a three-part, virtual event exploring one of marketing’s most persistent challenges: proving marketing’s real business value in a way CFOs believe.
A big thank you to the entire MMA India team for the fantastic coordination and management of the SMARTIES conference. Really appreciate how seamlessly you handled the event schedule and later shared all the post-event updates, photos, and other thoughtful gestures.. truly commendable!