Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic optimism in the first quarter, though this has not translated into higher media budgets. Instead, there is a stronger emphasis on achieving measurable outcomes, with fewer companies prioritizing reach.
It was a smashing event earlier this month with the Report Launch: Modern Marketing Reckoner 2024: Winning With AI Grateful to be covered in the Reckoner along with all the super leaders of the ecosystem and with dear Joe Nguyen on my right and the fantastic Srikanth Rayaprolu on the same page are making me look even better! Love my #AI headshot and the blue tie :)
Many thanks for your mail and it was an absolute pleasure to be at the MMA event last week. It was a well organised event, with lots of take-aways and interesting sessions/discussions. It was also great to meet Moneka in person.
Media investment is up, and it may not be going to the right channels for ROI. Explore this and more global insights in Nielsen's 2024 Annual Marketing Report.
