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ROI Genome Flash: Brand Sponsorships

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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MMA Global Announces Appointment of Melis Ertem as CEO of MMA MEA

MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Melis Ertem as its Türkiye, Middle East, and Africa (MEA) Chief Executive Officer (CEO).  

News Type: 
MMA Press Release

PT PZ Cussons Indonesia

Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!

The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey. 

Released: 
May, 2024
Education Section: 
Research, Trends Reports
Region: 
APAC, India, Global
Guide

Download the 2024 Official SMARTIES Brazil Submission Guide

Xapads Launches in The UK With Appointment of James Eppinger as Country Head

Xapads has expanded its operations into the market and has appointed James  Eppinger as Country Head, UK.  As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

News Type: 
Member Press Release

Analytic Partners (Germany)

Modern Marketing Reckoner 2024: Winning With AI

Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI. 

Released: 
May, 2024
Education Section: 
Research, Trends Reports
Region: 
APAC, India, Global

Download the 2024 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
May, 2024
Region: 
APAC, Europe, Global, LATAM, MEA, North America

AppsFlyer Germany GmbH