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New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Release Date: 
April, 2022

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Release Date: 
March, 2022

Building a B2C Martech Stack in 2022

Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?

The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?

Friday, March 18, 2022 - 9:00am to 10:00am ICT

Speakers: 
Head of Marketing & Communications
Droppii
CEO
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

Speakers: 
Large Customer Marketing Head
Google Vietnam
Country Head of Marketing, Vietnam
Google Asia Pacific
Watch the Webinar: