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The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.

The framework employs MMA’s LIME risk rating criteria, quantifying risks and mitigation effort based on three factors:

July, 2024
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1.08 MB

Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

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ROI Genome Flash: Brand Sponsorships

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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PT Accenture

Authored by: Sandeep Singh, COO - Single Interface

Wednesday, June 26, 2024 - 12:30pm to 1:00pm EDT

Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.

We’ll Cover:

Head of Ad Marketing
EVP Intelligence Solutions
MAGNA Global
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Wednesday, July 10, 2024 - 11:00am to 12:00pm EDT

Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.

Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?

During this webinar, we'll dive deep into:

SVP – Head of Industry Research
Webinar Sponsor:
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