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How To Navigate an Economic Downturn for Marketers

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

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MMA South Africa announces the 2021 BII results for Africa & EMEA

The MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands, and technology enablers driving significant business impact through modern marketing across the global MMA’s 14 regions. Entrants are adjudicated according to WARC’s (World Advertising Research Centre) judges and criteria. South African entrants were submitted into the Africa and EMEA categories.

Well done to the top-ranking agencies and brands. 

Upstream expands its team in Brazil by 100% looking to grow e-commerce business in the country

With an uninterrupted 15 years’ presence in Brazil, the MarTech expert expands its marketing automation solutions to more industries as digital grows in the country

Cannes Lions Roars Back

After a two-year hiatus, Cannes Lions came roaring back in a way that was more emotional than I would have ever anticipated possible.  Sure, all of the business that needed to be transacted was, there were innumerable speeches, fireside chats and panels, those who wanted to could dance the night away on the Plages teeming with Brigadoon like platform hospitality installations, each one more impressive than the next and, of course, the coveted Cannes Lions were handed out for the very best work across a litany of categories to the delight of the recipients.  

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
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Members Only
Release Date: 
June, 2022