Global | Page 5 | MMA
Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Release Date: 
June, 2021
Education Section: 

The Trade Desk

Wednesday, June 16, 2021 - 4:00pm to 5:30pm IST

MMA India Board Member; Senior Director of Monetization
Flipkart Ads
Global Head of Ecommerce
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada
GroupM South Asia
Senior Agency Partner Manager
MMA India Board Member; Country Head - India
MMA India
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Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
May, 2021
Education Section: 

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands


Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

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