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Global

MMA’s Decoding AI for Marketer Training

MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Melis Ertem as its Türkiye, Middle East, and Africa (MEA) Chief Executive Officer (CEO).  

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PT PZ Cussons Indonesia

The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey. 

Released: 
May, 2024
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Xapads has expanded its operations into the market and has appointed James  Eppinger as Country Head, UK.  As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

Analytic Partners (Germany)

Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI. 

Released: 
May, 2024
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The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
May, 2024

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