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MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
Region: 

Member Only Presentations - POSSIBLE 2023

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Members Only

SeaWorld Parks & Entertainment, Inc.

mobile consumer trends report
Consumers have declared how - and how often - they want to interact with mobile messaging from brands in 2023.

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Member Company: 
After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

Wednesday, February 7, 2024 - 11:00am to 12:00pm EST

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Open, honest, smart, and completely unafraid of the difficult topics and conversations.
Former Head of Brand Advertising and Partnerships
eBay
MMA is where you want to be if you want to have your finger on the pulse of where marketing is headed. The organization is all substance, little hype.
VP, Media
The Hershey Company
The MMA is the only trade group I’ve been a part of that addresses the real issues that impact the every day job of running Marketing. A lot of organizations talk about those things but aren’t actively doing work to make things better and easier for leaders.
MMA is truly a game-changer for us! Thought leadership around new and progressive topics, and action-oriented at its best.
Head of Global Advertising & Media
Indeed