Today’s marketing and media landscape has become so complex and complicated, it has become harder than ever to simply market.
It’s led to a veritable fog of marketing in which it’s less clear than ever how to generate results. A survey of 493 companies across all ad sectors found that 80 percent of managers at large firms are not satisfied with marketing’s effectiveness.
Questions keeping up marketing executives week after week include:
How do I create and deliver topline and bottomline growth?
Computer Vision and AI sees local business with new name slicing up new markets overseas again
Helm (previously Praekelt Consulting), Africa’s customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza.
A multilingual bot steps up to bridge the gap and secures a Smarties Award in the process
Ends. Helm helps local lawyer bring LUMA to life with an automated legal assistant