Nancy Smith | MMA Global

Nancy Smith

Nancy Smith
President & CEO
Analytic Partners

As a Founder, President and CEO, Nancy’s commitment to business growth and product innovation has transformed Analytic Partners into a trusted global leader in measurement and optimization.  

Nancy began her career at Ipsos ASI as their very first analyst hire. She then moved to Clairol, the personal care product company, where she managed multiple teams and vendors to deliver comprehensive insights and actionable intelligence. These experiences led Nancy to identify a market need for a new kind of analytics provider – one that partnered closely with brands to deliver a true end-to-end solution, from data to analytics to decisioning.  

In 2000, she founded Analytic Partners to meet that need.

Today, Analytic Partners is the largest independent global marketing analytics solution provider, servicing clients in more than 50 countries from their 15 global offices. They’ve achieved ISO 27001 and SOC 2 certifications for their rigorous security standards and have been recognized by Forrester as a leader in marketing measurement and optimization. With a vision-driven, high-performance team and an industry-leading commercial analytics solution, executives at the world’s top brands trust Analytic Partners to turn data into expertise that unlocks business growth.  

Nancy was named the 2020 Ernst & Young LLP Entrepreneur of the Year in Florida, and she holds an MBA degree from the University at Buffalo School of Management, where she focused on Econometrics, Marketing and International Business. 

In addition to building and leading Analytic Partners, Nancy has a passion for education and embedding statistical, numerical and decisioning literacy in as many communities as possible. She has served on numerous boards at educational  institutions, from childhood education to the university level.