EMEA | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thumbnail: 

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

Undefined
News Type: 

Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.

Submitter's Company: 
Nabd App
Thumbnail: 

Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.

 

Undefined
Release Date: 
December, 2018
Education Section: 
Release Date: 
November, 2016
File Size: 
483 MB
Education Section: 
Turkey
Innovation & Creativity Days 7-9 December

MMA SA Smarties 21' Pitch Finalists

Congratulations and well done to all the Smarties 21' Pitch Finalists.

Winners will be announced at the Smarties Awards Ceremony scheduled for February 22'

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

Thumbnail: 

London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

Undefined
News Type: