Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth


State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.

Submitter's Company: 
Nabd App

Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.



Digitas Liquorice, a division of MMS Communication (PTY) Ltd

Mediacom (Turkey)

The UK Trade Desk Ltd.


Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget. 

Release Date: 
June, 2021
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