Global

[PRESS RELEASE]15 Industry Leaders on Why AI Creative Effectiveness Will Be Won by Better Judgment, Not More Output

March 27, 2026

From AI-assisted creative testing and agentic workflows to brand guardrails, AI visibility, and trans-intelligence storytelling, MMA India’s

Agentic Marketing Is the Next Structural Moat for Profitable Growth

March 26, 2026

Agentic Marketing Is the New Performance Marketing

Nishant Arora, CMO, Global Marketing, Netcore Cloud

Dr. Kushal Sanghvi

Director

Komerz

“

It was yet another interesting evening that MMA India had put together with conversations around the most dynamically changing role of everyone in marketing and clearly it’s not just about building the brand anymore but adding to profitability and business growth .

It’s these evenings that the teams at MMA Global keep creating that keep us engaged, connected and constantly keep our thirst to learning going,

”

Inteliphyle study highlights print’s lead on trust and attention, calls for layered media planning

March 24, 2026

Mumbai: At a time when media strategies are increasingly skewed towards digital, new findings from Inteliphyle suggest that effectiveness lies in integration rather than substitution. Presented at The Big Media Reset conclave, the Unified Media View Study (UMVS) offers a data-led perspective on how Indian consumers are engaging with multiple media platforms in 2025.

Kinesso

Study

The State of Brand Marketing Accountability

What do the marketers who successfully defend brand budgets actually do differently?

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.

NEW

Attribution

MTA

The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.

Released:

March, 2026

File Size:

2.4 MB

Education Section:

Research, Trends Reports

Region:

Global