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MMA India's 101 AI in Marketing Use Cases

A curated e-learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member community and the MMA India AI Council. 

What it is

The 101 AI in Marketing Use Cases is a compendium of practical, deployed applications of AI, drawn from real work inside MMA member organisations. Each use case shows how AI was applied to a specific marketing problem and the business impact it produced.

Released: 
May, 2026
Region: 
APAC, India, Global
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Measurement & Attribution

Beyond Reach

Reach tells you your ad was delivered. It doesn't tell you it was remembered.

BEYOND REACH is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

Released: 
October, 2026
Education Section: 
Trends Reports
Region: 
APAC, India, Global

Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement

September 28, 2026

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.

Where brands will find their edge this festive season

September 28, 2026

India’s festive opportunity is growing but so is the competition for the same consumer attention.

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Personalization and CX
Creative effectiveness

MMA Indonesia Data, Insights & Outlook 2026 - Q3: Indonesia's Media And Technology Landscape

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
September, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Keywords: 
2026

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