Global | Page 2 | MMA / Marketing + Media Alliance

Global

 NEW
AI
Marketing Organization

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
Education Section: 
Guidelines
Region: 
Global

Creative Summit 2026 | HCMC 24 April

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Creative Summit 2026

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Creative Council

Creative Council is a premium, invitation-only circle of the most influential leaders from top brands, agencies, and industry pioneers shaping what modern creativity should truly deliver. Bringing together the industry’s sharpest minds, the Council sets new standards, challenges convention, and drives meaningful business impact for Vietnam’s creative future.
 
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Taboola Germany GmbH

IPG Mediabrands

 NEW

2025 SMARTIES Saudi Arabia, Insights from Toluna

Released: 
March, 2026
Region: 
Global
Keywords: 
2025, Smarties

How Programmatic Advertising Is Powering the Future of Media Efficiency

February 26, 2026

For all the years I have spent in the digital industry, media efficiency was measured through reach, frequency and cost metrics. These indicators still do matter but they no longer tell the full story.

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