MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re producing. Built on five years of MediaRadar data across ten industries. A benchmark for CMOs to ask: am I aligned with my category, or breaking from it on purpose?

AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had measured how much. Across 212 brands over 27 months, Reddit and MMA quantified it, and what it takes to move it. Join us for what the numbers reveal about the role of community depth and how to influence it.

Customers now research, compare, and decide with AI before they ever reach your site, and a lot of that doesn’t show up in your analytics. Pairing behavioral data from enterprise brands with a survey of consumers and senior marketers, Knotch and MMA show how the journey is really changing, what marketers are doing about it, and where perception and reality diverge.

Agentic AI is the new buzzword, but where are brands actually deploying it, and what’s working? A grounded look at maturity across the marketing stack, with a keen eye on creative and operations, in collaboration with Monks and iOPEX.

What if you're trying to acquire the wrong customers?

Most acquisition models are built to answer one question: who's likely to buy? But the smartest companies are asking something harder: who's likely to become a high-value, long-tenured customer? A new approach scores every lead before they ever convert, reordering acquisition spend around long-term value instead of short-term conversion rates.