Global | Page 2 | MMA / Marketing + Media Alliance

Global

MMA Member Badge

Titan, Airtel, UltraTech Cement, L’Oréal, Colgate, Pedigree, WPP, Ogilvy, Talented, Amazon Ads and Logy.AI take top Industry Awards as SMARTIES India 2026 sets global business impact benchmarks.


Industry awards new.png

Dec
2
Wed
Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Partner

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

Whitepaper
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.
 NEW
Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes

Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.

Released: 
September, 2026
File Size: 
2.66 MB
Education Section: 
Region: 
 NEW

Advertising across the funnel is one thing. Making it work together is another.

This playbook from MMA India, Amazon Ads and WPP Media helps marketers connect brand building with business outcomes. It brings together India advertiser insights, real campaign learnings and practical tools to move from fragmented planning to connected execution.

Inside the report:

Released: 
October, 2026
Region: 

Pages