Global | Page 2 | MMA / Marketing + Media Alliance

Global

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.

India’s festive opportunity is growing but so is the competition for the same consumer attention.

 NEW

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
September, 2026
Education Section: 
Region: 
Keywords: 

How to Scale Creative Intelligence

Oct 7, 2026 · Global

Targeting, bidding, and budgeting are measured on every media dashboard in the business. Creative is not, even though MAGNA Media Trials and Yahoo! found in 2023 that creative quality accounts for 56% of campaign impact, compared with 44% for media placement.  

Pages