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SMARTIES Grand Jury-Backed Tips & Tricks on What Cracks Gold

July 6, 2026

India’s most senior marketing leaders share tips and tricks to crack SMARTIES gold. The work they evaluate at this stage is already good. Here is what they said about the difference between shortlisted and winning.

 NEW

Path to Gold: The SMARTIES India 2026 Entry Playbook

A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Released: 
July, 2026
Education Section: 
Research, Trends Reports
Region: 
APAC, India, Global

Grand Jury Tips & Tricks

July 2, 2026

Coming Soon!!

MMA MENA CONNECT Roundtable, Dubai

19 October, 2026

MMA MENA CMO CONNECT Roundtable, Riyadh

30 September, 2026

Before You Hit Submit: What India’s SMARTIES 2026 Qualifying Jury Wants Every Entrant to Know

July 1, 2026

From what earns Gold to what quietly kills a submission before it gets a fair hearing - India’s top brand marketers and industry leaders hold nothing back

 NEW
Consumer Engagement
Creative Effectiveness
Customer Lifecycle
CX / Customer Experience

MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026 

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
June, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Keywords: 
2026

Shell & Turcas Petrol A. S.

How do you actually measure the ROI of GEO — and what are you even measuring?

How do you actually measure the ROI of GEO — and what are you even measuring?

Oct 22, 2026 · Global

GEO challenges traditional performance logic because influence may occur inside an answer without producing a click. That means marketers may need to measure inclusion, citation accuracy, competitive share of AI responses, recommendation context, downstream verification, and eventual business outcomes. The debate is how to connect these emerging visibility signals to investment decisions without pretending the measurement problem is solved.

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