Global

Report

The State of Performance

Bringing into sharp focus a longstanding duality at the heart of modern marketing: the need to balance short-term spending with long-term growth outcomes.

NEW

Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly to measurable business outcomes. In today’s climate of increased accountability and digital acceleration, it offers a unique strategic advantage — one anchored in data, focused on results, and built to deliver impact under pressure. This report brings into sharp focus a longstanding duality at the heart of modern marketing: the need to balance short-term spending with long-term growth outcomes.

Released:

January, 2026

File Size:

7.4 MB

Region:

Global

Influencer Marketing in the UAE: Are You Compliant?

Wednesday, February 11, 2026 - 12:30am to 1:30pm +04

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Region:

Global, MEA, MENA

Speakers:

Annibale D’Addario

Associate

YUNGO LAW

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MMA IMPACT India 2026

May 6 & 7 2026

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India Dominates MMA SMARTIES APAC: 4 Industry Awards + 22 Metals Brought Home

January 14, 2026

Podcast

AI Hype Vs. Reality at CES 2026 with Shelly Palmer

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

Coca-Cola (Turkiye)

The State of Performance Marketing

Wednesday, January 28, 2026 - 12:00pm to 1:00pm EST

What’s Next for Performance Marketing?

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. New research from Adobe and the Marketing + Media Alliance (MMA) reveals how senior marketers are wrestling with complexity, budgets, measurement gaps, and strategic integration as they redefine performance to drive both short- and long-term business outcomes.

Region:

Global