Global

State of Agentic Deployment in Marketing

Sep 30, 2026 · Global

New research from Marketing + Media Alliance (MMA) and Monks maps where agentic AI actually runs inside 100 large marketing organizations, what is blocking scale, and how the 31% who are hands-on operate differently.

That gap between vision and deployment in agentic AI is the subject of this session.

Marketing + Media Alliance (MMA), with Monks, surveyed 100 senior marketers, roughly 9 in 10 of them Director level or above and more than 80% at companies reporting $1B or more in revenue.

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Amy Weisenbach

CMO

The New York Times

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Great event. Location was amazing, content super relevant and [I] met a lot of interesting peers.”

Cort Irish

VP, Marketing & Communications

Claritas

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Katherine Freeley

Head of Media & Omnichannel Excellence

Boehringer Ingelheim

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This was a very valuable summit for my career growth. This event was great for reconnecting with my network and gaining some new insights to accelerate my growth.”