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Global

Thursday, October 23, 2025 - 12:30pm to 1:15pm EDT

GenAI technologies are already changing how consumers find and consume information on the Internet. We are at the tip of a fundamental shift in consumer behavior, and the time is now to adapt your search strategy to stay ahead of the curve.

Join Wpromote's Rachel Bucey Klein, SVP of Earned & Owned Media, Serena Peterson, Head of SEO, and Christine Schrader, VP of Strategic Innovation, for actionable strategies and steps that you can start today to set your brand up to win as rapidly evolving AI technologies reshape search and commerce, including:

Region: 
Speakers: 
SVP of Earned & Owned
Wpromote
Head of SEO
Wpromote
VP of Strategic Innovation
Wpromote

Weber Shandwick

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Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact

News Type: 
 NEW

Marketers know brand builds growth—but until now, proof was elusive.

Released: 
October, 2025
File Size: 
2.6 MB
Education Section: 
Region: 

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