Member Press Release | Page 68 | MMA Global

Member Press Release



AirG Powers v.lounge Mobile Community for Virgin Mobile

Virgin Mobile South Africa Licenses Wireless Social Networking Software from AirG

VANCOUVER, British Columbia – July 18, 2006 –
AirG, the global leader in powering mobile communities and wireless social networking, announced today the launch of the v.lounge social networking community on Virgin Mobile South Africa.  Under this new licensing agreement with Virgin Mobile South Africa, AirG will provide the development, deployment and operation of the v.lounge.  v.lounge is the first wireless social networking product available on the Virgin Mobile network that allows Virgin Mobile customers to chat, flirt, instant message, share photos, blog, make new friends and manage their busy social lives – all on their mobile phone.

“AirG is pleased to be working with Virgin Mobile to offer Virgin’s customers the most innovative value added services and mobile entertainment products in the market,” said Frederick Ghahramani, director, AirG.  “By powering the v.lounge mobile community we’re delighted to show the market how AirG’s social networking products help new MVNOs like Virgin acquire new customers and differentiate their service offering.”

“Virgin Mobile South Africa is excited to bring mobile social networking to our customers with the v.lounge mobile community,” said Sajeed Sacranie, CEO of Virgin Mobile South Africa.  “AirG is a proven leader in powering mobile community products that generate recurring revenues by enabling mobile users to interact in new and innovative ways.”

v.lounge has a fully customized look and feel, end-user experience and user-interface in the globally recognized Virgin brand that has been designed and developed by AirG, and by interconnecting with AirG’s existing community of more than ten million users, Virgin Mobile customers will be able to instantly communicate with fascinating people from around the world.  v.lounge can be accessed by going to the V.Spot portal and selecting v.lounge on any Virgin handset.

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Bell Canada, Virgin Mobile, Orange and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has offices in the UK, Australia, France, Germany, the Philippines and India.  www.airg.com


MEDIA CONTACTS:

Allison Webb
AirG
Tel: +1-604-408-2228 ext. 125
[email protected]

Nicholas Maweni

Virgin Mobile South Africa
Direct line:  +27(0) 11 676  5556
mobile:  +27 (0) 741 629364     (0741 MAWENI)
website:  www.virginmobile.co.za

Email:  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



Nokia Joins NeoMedia and Ferrero as Campaign Partner


MUNICH, Germany and FORT MYERS, Fla., July 13, 2006
-- 12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), today announced that it is again working with Ferrero to provide the mobile marketing component for Ferrero’s multi-channel marketing strategy -- this time in its long-running German Football (Soccer) Association (DFB) Team Sticker Campaign for the Ferrero brands duplo and hanuta.  Nokia, a world leader in mobile communications, is involved as a  campaign partner in this specific marketing program. 

Collectable pictures of the national soccer team have been available through purchases of duplo and hanuta products from retail outlets since mid-April. To extend this promotion further, Munich-based 12snap, an award-winning leader in mobile marketing and entertainment applications, has developed the soccer Collector’s Album for mobile phones. 

A code on the back of the pictures found in the purchased products can be sent via SMS to order the digital Collector’s Album and additional DFB football pictures. Initially the digital Collector’s Album is installed on the mobile phone through a WAP push link (an SMS sent back to the requester’s mobile phone with a link that when clicked upon, will download the album and pictures ordered onto that particular phone). Anybody with a collection of 11 pictures in the digital Collector’s Album is eligible to receive a free version of 12snap’s “Champion Football Game” on their mobile phone, letting them play their own version of a world soccer championship.

“With this highly innovative multi-media use of the mobile medium, 12snap is again demonstrating its award-winning creativity for long standing client Ferrero,” said
Martin Copus, COO of NeoMedia and head of the mobile business unit. “We appreciate greatly Ferrero’s loyalty.”

As the World Cup (the pre-eminent world-wide soccer tournament held only once every four years) was held this year in Germany, and with the German team reaching the semifinals, German fans have been caught up in all the excitement.

“German soccer fans, fuelled by this excitement in their own backyard, have been embracing Ferrero’s innovative campaign and elevated the image of the duplo and hanuta brands,” said Diana Kemper, executive client service director at 12snap Germany.

The mobile campaign runs through July 31, 2006.

Ferrero has called, for the third year in a row, on 12snap’s mobile marketing expertise to implement this on-pack campaign, after having teamed with the Munich company for successful mobile campaigns it created for duplo and hanuta.

“We are pleased that Ferrero is once again working with us to continue its multi-channel strategy by commissioning 12snap to create, develop and implement the Collector’s Album,” continued Ms. Kemper. “This Collector’s Album demonstrates the abilities of our innovative Java client technology and it shows what, creatively speaking, can be done with a mobile phone.”

Along with its efforts for Ferrero, 12snap has developed other mobile applications for the world of soccer for other major brand clients including Lufthansa.

About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Vodafone, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-Web qode® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:          
Martin Copus                
NeoMedia Technologies, Inc.                              
+(239)-246-9889 or +44 7766 801818                
[email protected]
                   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

Zucker.Kommunikation
+49 30 247 587-0
[email protected]
or [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



DOTMOBI ANNOUNCES EXTENSION OF TRADEMARK REGISTRATION

September 22 Deadline Provides Trademark Holders Additional Time to Organize Applications and Register Names

DUBLIN – July 10, 2006 – dotMobi, the first and only Internet address created for mobile phones, today announced it is extending the Trademark Sunrise Registration period to September 22.  Trademark Sunrise Registration provides owners of intellectual property (IP) an opportunity to register their trademarks as .mobi Top Level Domain names.

“The extension of the Trademark Registration period to September 22 is a welcomed initiative by dotMobi as it provides trademark holders with additional and much needed time to decide upon and organize their domain name applications based upon eligible trademarks,” said David Taylor, partner and head of the domain name practice at Lovells, an international law firm.

Taylor added, "Importantly, applications should be filed carefully using eligible trademarks in the name of the trademark holder to prevent potential rejection.”

The Trademark Sunrise period launched successfully on June 12 with hundreds of global brands – from American Express to Ziff Davis Publishing – registering .mobi domains.  Trademark owners and brand managers around the world requested additional time, given summer holidays and third-quarter budget planning. 

For Trademark Sunrise Registration, a qualified trademark owner is anyone who holds a trademark or service mark applied for prior to July 11, 2005 and granted before the date of the domain name application.

Among those registered to date, the highest number of trademark .mobi domain names are in the entertainment and media outlets, with fast-moving consumer goods (FMCGs) and technology trademark holders following.  In late 2006 and early 2007, mobile Internet users will see the benefits when content and services have been developed across the board.

“We're excited to see leading companies like BMW go live with bmw.mobi and neckermann.de go live with neckermann.mobi in the last two weeks,” said Neil Edwards, CEO of dotMobi.  “We are extending the Trademark Sunrise period so that all brand owners around the world will have the entire summer to make their brand go mobile with .mobi domains.”

The general public will be able to register their .mobi domain names starting September 26, 2006.

The list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for dotMobi domain names can be found at: http://pc.mtlddotMobi/switched/findaregistrar.html
.

dotMobi Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, dotMobi (the informal name of mTLD Top Level Domain, Ltd.) was designated as the official worldwide registry for the dotMobi domain by ICANN in July 2005.

dotMobi is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.

For more information on dotMobi domains and registration information, visit http://mtld.mobi. Visit the dotMobi blog at http://blog.mobi.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is leading the development of Internet usage from mobile phones by switching on the dotMobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around dotMobi are optimized for use by mobile devices. On-the-go consumers can have confidence that the Internet site or service will work from their mobile device when using the dotMobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information, please contact:

Danielle Siemon                        
Edelman Public Relations            
+1-650-429-2739
[email protected]


Vance Hedderel
dotMobi (mobile Top Level Domain, Ltd.)
+1-703-485-5563
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



VIBES MEDIA’S Mobile CAMPAIGNS Generate 100 MILLION MESSAGEs, Prove U.S. consumers are willing to embrace direct brand interaction

Mobile campaigns establish industry landmark for consumer interaction:  43 percent of messages originated by consumers themselves

CHICAGO, July 10, 2006 — Nearly half of the first 100 million text and picture messages processed by Vibes Media — a leading provider of interactive text message and mobile content marketing programs — were originated by consumers themselves, the company announced today. The numbers, based on the milestone 100 million messages achieved over more than 7,000 Vibes Media mobile campaigns, creates a new benchmark for measuring marketing effectiveness and direct brand-to-consumer interaction.

Vibes, which was founded in 1998, processed its 100 millionth message in June of this year. Vibes’ programs have drawn more than 10 million participants, for an average of 10 messages per interaction.

“While many of our competitors build up their numbers by aggregating other mobile suppliers’ messages or sending out mobile alerts, we hit the 100 million mark by creating true, one-to-one interactive dialogue between brands and their target consumers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Alex Campbell, CEO and co-founder of Vibes Media. “The mobile device is a great way to interact with someone, but it only works if that person wants to interact. We’ve had programs generate more than 93 messages per-person and have engaged consumers for over 44 hours at a time. This is especially noteworthy today when marketers are having trouble getting consumers to pay attention to a 30-second TV spot!”

Unlike many mobile marketers, the bulk of messages generated by Vibes Media’s campaigns are initiated by the consumer. Whereas many campaigns initiate first contact, Vibes’ programs utilize an outside prompt — delivered via radio, television, outdoor, product packaging or other media — to spark consumer action. This approach, based on industry best practices, eliminates mobile spam and is more effective at eliciting consumer response. Of the 100 million messages that have passed through Vibes’ systems, more than 43 million were originated by customers themselves, demonstrating the powerful interaction Vibes’ programs generate for its clients. 

“These industry milestones demonstrate not only that mobile marketing has truly hit the main stage, but also that consumers are ready and willing to actively participate in mobile campaigns if they are executed properly using industry best practices,” said Jack Philbin, president and co-founder of Vibes Media. “Having 43 percent of 100 million messages come directly from consumers themselves is unheard of in the industry. The true one-to-one relationships our campaigns establish with consumers deliver more value than other advertising or marketing mediums available.”

Vibes Media specializes in creating and executing mobile campaigns designed to engage customers and increase revenue. Vibes works with global brands in the wireless, entertainment and consumer packaged goods industries to deliver high-impact text and premium content-based campaigns that establish ongoing interactions.

The company has already launched major mobile campaigns for CBS Radio and Emmis Communications this summer. In addition, Vibes Media played a vital role in the development of Verizon Wireless’ Pirates of the Caribbean: Dead Man’s Chest interactive multimedia experience, developing the “Create Your Own Adventure” text-message game portion of the massive campaign. The program allows customers to create individual adventures relating to story lines from the movie. They can negotiate thousands of fun-filled pathways, interact with characters from the movie, play mini-games, fight battles and win assorted prizes ranging from Pirates wallpaper to a paid trip to a future Pirates movie premier.

About Vibes Media
Vibes Media, of Chicago, has been creating mobile marketing programs since 1998. The company has developed proprietary interactive software and promotional programs that enable marketers to communicate with, motivate and retain their customers in ways they never could before. Vibes is uniquely positioned in the industry to provide marketing and promotional programs including end-to-end services, strategy development, communications, execution and post-program ROI analysis. Vibes can offer off-the-shelf programs or work with marketers to create a custom program designed for a particular business or marketing situation. The company has launched more than 7,000 text messaging programs and generated more than 100 million messages in the United States, partnering with wireless carriers, entertainment enterprises, musical acts, sports teams and leagues, and a wide variety of consumer brands.  Please visit www.vibes.com
for more information.

Editorial Contacts:
Alex Campbell  
Vibes Media      
[email protected]              
(312) 753-6336 

Jeff Dillow/Mike O’Connell
PAN Communications
[email protected]  
(978) 474-1900<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



VIDIATOR SUCCESSFULLY DELIVERS WORLD CUP ACTION DIRECTLY TO MOBILE PHONES

First Ever Mobile TV Broadcasting of World Cup Games Embraced by Mobile Consumers

BELLEVUE, Wash — July 6, 2006 — Vidiator®, a leading provider of mobile multimedia solutions, today announced that it has been successfully delivering mobile video (live and on-demand) of the exciting action of the 2006 FIFA World Cup in Germany to subscribers of the 3 Group of carriers on its UMTS network. 3 Group, the global leader in the 3G arena, has operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and the UK.

3 subscribers accessing mobile video of the 2006 World Cup has been powered by Vidiator’s award-winning mobile video and audio streaming and live and offline encoding technology.  Vidiator’s technology provides mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.  Vidiator has enabled 3 to provide its subscribers who are fans of the World Cup to view on their mobile handsets:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Live matches

·          Video highlights of every match

·          On-demand replays

“Even before the World Cup has concluded, Vidiator is clearly one of the winners of the most watched sporting event in the world,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “Our mobile TV technology allows 3 subscribers to get their World Cup fix anytime, anywhere. For the first time ever, wireless subscribers can view World Cup action wherever they go.”

Earlier this year at the 3GSM World Congress in Barcelona, Vidiator launched its award-winning suite of mobile solutions built on the Xenon™ Mobile Multimedia Delivery Platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.

The finals tournament of the 2006 World Cup began on  June 9, 2006 and is scheduled to end on July 9, 2006 with the World Cup Final played in Berlin between France and Italy to determine the World Cup champion.  The World Cup was first televised in 1954 and is now the most widely-viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience for World Cup 2002 — summing over all matches — is estimated to be 28.8 billion with 1.1 billion individuals watching the final match.

According to a recent In-Stat report, mobile television is set for massive growth as subscribers worldwide will reach 102 million as broadcast continues to be the preferred method of accessing mobile video for most people. Asia-Pacific will lead the way with 95.1 million anticipated subscribers by 2011, followed by Europe with 68.7 million subscribers and The Americas with 9.1 million.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact:
Jared Nieuwenhuis
Vidiator®
Director, Marketing Communications
425.278.1309
[email protected]



ONSE TELECOM SELECTS VIDIATOR’S MOBILE VIDEO ASP PLATFORM

Agreement Marks First Ever Mobile Video ASP Platform Deployment in Asia

COMMUNICASIA 2006, SINGAPORE— June 20, 2006 — Vidiator®, a leading provider of mobile multimedia solutions, today announced that it has been selected by Korea’s ONSE Telecom to provide its mobile video ASP platform for ONSE’s mobile content portal, So1, with  mobile video content services.  The ASP platform is based on Vidiator’s Xenon™ product suite and will include VOD (video on demand), live streaming of audio and video, video and audio ringtones, and wallpapers.  The service is expected to launch in July 2006.

So1 is the first open-based mobile Internet service
portal in Korea. The service is independent from all Korean mobile operators so that any user of any mobile operator can receive the service. Additionally, as a global publisher and distributor of mobile multimedia entertainment products with exclusive distribution rights to several worldwide brands, Vidiator will also be supplying ONSE Telecom with premium mobile content.

With our mobile multimedia ASP platform, a mobile operator or an open mobile portal provider like ONSE Telecom can quickly and flawlessly launch their mobile video content services with no deployment risk and lowered startup costs,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “ONSE’s selection of Vidiator to provide the foundation and delivery of its mobile video services is another strong validation for the reliability and advanced capabilities of our Xenon™ product suite and ASP platform.”  

ONSE Telecom is a full service Korean fixed-line telecom company providing domestic and international long distance, data services for broadband, IPLC, Frame Relay and ATM, Internet services for ISP, portals, IDC and e-commerce, and other value-added services for corporate and private consumers. The company operates one of Korea's largest ISP's, Shinbiro, and introduced broadband service in 2000. ONSE Telecom has numerous local and international licenses and dual redundant backbone networks supported by multiple core switches, each operating independently with 25 nodes for Internet services and 14 nodes for domestic ATM, providing complete coverage of Korea. In addition to their existing fixed-line operation, ONSE recently launched its open mobile portal, So1, in June 2005 offering consumers images, ringtones and wallpapers for their mobile handset.

“Vidiator’s superior mobile video ASP platform allows us to offer consumers the highest quality mobile video experience in the marketplace today through our So1 mobile portal,” said Myungsoo Kim, Director of Mobile Business Development, ONSE Telecom. “We are thrilled to have a strategic partnership with a technology leader like Vidiator and believe they will be instrumental in the success of our So1 mobile portal.”

Vidiator provides award-winning mobile solutions built on the Xenon™ Mobile Multimedia Delivery Platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon™ Mobile Delivery Platform products have been selected by major operators around the world to deliver carrier-grade solution to any device over any network.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact
:
Jared Nieuwenhuis
Vidiator®
Director, Marketing Communications
425.278.1309
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans

FORT MYERS, Fla., June 21, 2006 – Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.

To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium.  The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save €2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany’s second biggest brewery.

NeoMedia’s Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.

“This sort of innovative offer takes couponing to new levels of sophistication and immediacy” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “Gavitec’s EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward”. The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.

About Gavitec AG – mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData.  For more information about Gavitec, please visit www.gavitec.com
.

About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme GmbH, a leading German specialist in cashless payment systems.  The company FunkTicket specializes in planning and handling of innovative solutions on the basis of up-to-date mobile phone technologies.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise.  Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239)-246-9889 or +44 7766 801818
[email protected]   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



NeoMedia Signs PaperClick Marketing Agreement with China Company, Holds Exploratory Meetings with Asian Telecommunications Companies

FORT MYERS, Fla., and BEIJING, June 15, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that it has signed a marketing agreement with a China-based company to introduce and market its patented PaperClick® (www.PaperClick.com) direct-to-Web technology there. 

Chuck Jensen, president and CEO of NeoMedia Technologies, said an agreement was signed with Beijing Sino-U.S. Jinche Yingyang Auto Technological Services Ltd. of Beijing. NeoMedia officials, including Kevin Hunter, the company’s chief scientist and co-creator of PaperClick technology, took part in exploratory meetings with leading China telecommunication companies last week, where he explained and demonstrated PaperClick technology and prototype products designed for the consumer market.

“Asia is the recognized leader in adopting the Mobile Internet as an everyday way of doing business,” said Mr. Hunter, who developed or co-developed many of NeoMedia’s 27 patents.  “Camera cell phones and PDA’s are omnipresent in China, clearly demonstrating how the country has embraced handheld-based mobile applications as part and parcel of everyday life for consumers and business alike.  Mr. Hunter noted that, according to the 2006 edition of the Netsize Guide,
China leads the world in mobile subscribers – 335 million in 2005 -- with the U.S. next with 194 million.  Further, he said, the penetration rate for mobile subscribers in China for 2005 was only 26% as compared with 65% in the U.S.

NeoMedia’s PaperClick technology provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet, to be available anytime and anywhere. Users of PaperClick-enabled camera cell phones or PDA’s, such as Smartphone™ or Palm®, can click on barcodes with their handset’s camera, or enter a brand name, keyword or UPC digits in the Go-Window™ text bar to access multimedia information, request/receive coupons, tickets, samples, advertising and more, via the Mobile Internet.

Martin Copus, NeoMedia’s COO and head of its mobile business unit, agreed that accessing the Mobile Internet with cell phones and other handheld devices “is very well developed in Asia – far more so than the rest of the world.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

“China has the world’s largest cell phone market, with about one-fifth of the world’s cell phones and a million new subscribers coming on every month,” he said.  “NeoMedia is very excited about entering this vast and growing market with Jinche, with whom we are now working to find other partners who will bring PaperClick and other NeoMedia Mobile products to China, helping jump-start mobile marketing in his vast and growing marketplace for cell phone use.”

Mr. Jensen said Beijing Sino-U.S. Jinche will also help bring PaperClick to China’s special administrative regions of Hong Kong and Macau, together with Taiwan (R.O.C.). 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones™ and the PaperClick Mobile GoWindow™ and CodeWindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web.

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.Gavitec.com), a
Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                            
NeoMedia Technologies, Inc.                  
+(239) 337-3434           
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]



Mobilitec Unveils International Research Project To Understand How Teens Use Mobile Content

First Results Show Teens Around the World Want Service Providers to Market to Them

SAN MATEO, CA – June 26, 2006 – Mobilitec, a global provider of software that lets mobile service providers offer content to their subscribers, today unveiled its new global research project – The Lab at Mobilitec – and findings from the first assignment. The Lab consists of a group of 11 teens from around the world who complete a monthly task using their mobile phones. The key findings reveal the teens’ behaviors, preferences and demands regarding downloading content to their mobile phones.

Each month the participants find, access, use and pay for different types of mobile content. Mobilitec asks them to provide feedback and rate their experiences at every stage of the process. Teens represent the majority of mobile content consumers and this research provides a forum for them to voice their experiences, opinions and suggestions to the mobile industry. Mobilitec compiles and analyzes the feedback and translates the results into knowledge that can help the company deliver a competitive advantage to its customers and partners.

Margaret Norton, President and CEO of Mobilitec commented, “We were surprised to learn that the teens wanted to be marketed to as part of the mobile experience.  The Internet generation not only expects but wants to be reached with advertising and special offers that are personal and relevant to them.”

Key Findings
In their first assignment, Mobilitec asked The Lab members to use their phone to download four mobile games: two specific games (JAMDAT Bowling, PacMan or Tetris) and two games of their choice.

Internet Sets the Standard
The Lab members used the Internet as their benchmark for a good mobile experience. They expected the ease, speed, graphics, sound and marketing that they get on the Internet. They were frustrated when downloading a game took over 10 seconds or the graphics weren’t as good as a computer.

Teens Have Persistence and Patience
All the teens experienced some challenges in finding, downloading or playing games but they expected a learning curve and had the confidence to continue until they figured it out. Three teens had to call customer service to get help; two could not find the games on their phones after purchasing them, and one had to wait five days for an email response. But when it came to rating the overall experience, the average rating was 3 out of 5 or “good”.

Brands Rule
The teens were surprised that there weren’t more games that tied into the brands they recognize.  They were looking for television and movie tie-ins as well as games they had played on their computers or game consoles.  This finding suggests the importance of mobile operators visibly and aggressively marketing branded content.

Make Me Want to Buy
Growing up as the Internet generation, 100% of The Lab members expected to be marketed to on their phones, just as they are on the Internet, TV and other media. They anticipated advertising or special offers. They wanted email and SMS telling them about new games, good deals and ways to rate and share games they liked with other teens.

The Games Aren’t Half Bad…Short And Sweet
Most of The Lab members enjoyed the games they bought. And most named other games they would like to buy. They all felt the price, $2 in India to $7 in Europe and the US, was too high for length and quality of the games. Many requested more color and better graphics.

June Bower, Vice President of Marketing for Mobilitec, explained the value of the findings. “First, network operators and content providers need to ask themselves how teens decide to buy games,” said Bower. “The teen demographic is hugely brand aware. The teens are looking for brands they know from movies, TV and games they play on their PC or game console. Teens judge quality and relevance through brands. The teens didn’t know how to make a decision on what to buy when they were presented with a long list of games that were completely unfamiliar to them.”

“Delivery is also a key issue,” said Norton. “Mobile operators need to offer content that is easy to access and quick and reliable to download. That’s why we want to keep our customers at the leading edge of content development and delivery.”

About The Lab at Mobilitec
Mobilitec established The Lab in the spring of 2006 to help increase understanding about how teenagers and young adults use mobile content. The team has 11 members, ages 13-17, from around the world. They are all using their existing mobile service and phone. The team is given a monthly assignment – for example, downloading games – and then they are asked about their experience.   See monthly results, meet The Lab members and get member quotes at www.mobilitec.com/thelab.

About Mobilitec
Mobilitec is a leader in software for mobile operators. Using Mobilitec’s content platform, operators sell integrated mobile content including ringtones, games, music, videos and TV. Through a single platform that supports all media types, Mobilitec speeds content management, expands merchandising and ensures delivery-thus helping operators maximize content revenue while increasing operational efficiencies. Operators worldwide rely on Mobilitec to serve over 300 million subscribers. Mobilitec is a privately held company headquartered in California with sales and support offices worldwide. For more information visit www.mobilitec.com

FOR IMMEDIATE RELEASE
Asia/U.S.
Lisa Kelaita: [email protected]
Richard Tso: [email protected]
New Venture Communications
Phone: +1 (650) 343-2735

Europe, Middle East, Africa
Jorge Alday: [email protected]
Tel: +44 (0) 7876 505 126<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

 

ELLE Magazine and NeoMedia Fuse Fashion and Mobile Technology for Shoppers

Mobot Technology Turns Readers into Online Buyers

NEW YORK and FORT MYERS, Fla. – June 26, 2006 -- ELLE Magazine and Mobot, Inc., a NeoMedia Technologies, Inc. (OLTC BB: NEOM) company, will exclusively introduce the next generation of interaction between magazine, the mobile phone and the Internet in the October, November and December 2006 issues, making shopping “to do” lists a thing of the past.

The launch of ELLE’s Wireless Wish List will give readers the chance to create their own online shopping experience taken from products advertised within the pages of ELLE.  By selecting a desired item within any ad in ELLE, a reader simply takes a photograph of the ad or texts the brand name to EWISH and instantly receives a reply inviting them to log on to their own personal Wireless Wish List at www.elle.com/ewish.

Finally, by entering their personal mobile phone number, ELLE readers who visit the site will have access to their personal Wish List featuring all the ads they have selected. Their personal Web page will give them information on where to find the nearest retailer for the items they have selected, where they can shop online as well as inside information on sales, discounts and special events.  The Wish List program gives ELLE readers an instant way to act on style and fashion decisions using the device they carry constantly—their mobile phone.

As an added incentive in the October 2006 issue of ELLE, any reader who submits an entry in to their wish list will automatically be entered in to Wireless Wish List Sweepstake with a chance to win a $2,500 gift card to purchase any or all of their wish list items.

The partnership is a category exclusive with Mobot, the leader in mobile visual search technology, and capitalizes on the massive boom in camera phone and text technology. According to a recent Cingular research survey, more than 42% of women in the U.S. in 2006 carry camera phones—more than double the number in 2005.

Kevin Wells, vice president of Mobot said, “Through this unique partnership ELLE readers will have immediate access to detailed information on their favorite products.  A partnership between Mobot and the powerhouse ELLE brand will begin to change the way that consumers and brands use magazines, the mobile phone and the internet to purchase and market luxury goods.”

Martin Copus, head of NeoMedia Mobile and chief operating officer of its parent company, saluted ELLE for “taking the lead in using Mobot’s new visual matching technology.”   He added, “ELLE and Mobot are taking print advertising to a whole new level of measurable interactivity.”

Carol Smith, ELLE senior VP/group publisher said, “The ELLE reader doesn’t make a move without her mobile phone, and she shops the pages of the magazine on the run.  With our Wireless Wish List service, mobile technology instantly assembles her fall picks wherever she is.  When she’s ready to purchase or wants to forward her list to friends and family, the where-to-buy information is already assembled.  What could be better? When the Mobot team brought this technology to us, we realized immediately that it was the perfect fit for the tech-savvy ELLE reader, and a valuable new platform for ELLE advertisers to further connect with her. 

Smith added, “While there’s a lot that we still don’t know about integrating mobile technology with magazine brands.  I know that ELLE was meant to lead the way here in the U.S.   Our international editions have been experimenting with mobile services for some time now and I’m glad that we’re finally able to jump in here at home.”

About ELLE Magazine
ELLE
is the largest fashion magazine in the world, with 39 editions on five continents. ELLE is accessible online at elle.com.  It is also the foundation of numerous brand extensions, including ELLE Decor (22 editions), ELLE Cuisine (five editions), ELLE Accessories (six editions), ELLE.com (20 websites), and licensed products, including books, footwear, eyewear, and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.

About Mobot
Mobot, a NeoMedia Technologies company (OTC BB: NEOM, www.neom.com), is a leader in visual search and recognition technology, helping companies make their marketing efforts more innovative and effective. Launched in 2004, Mobot gives marketers, content providers and carriers the tools to make it easy for any consumer with a mobile device to interact with their environment and thus cultivate a rewarding relationship. Mobot campaigns require no changes to existing visual media and work seamlessly with all wireless carriers. Mobot's visual search technology connects mobile consumers with international brands, such as L'Oréal, Samsung and Saturn; major media companies including ELLEgirl, VIBE and JANE magazines; and leading music labels including WEA (Warner Music Group's U.S. sales and retail marketing company). For more information about Mobot, please visit www.mobot.com.

Contacts:
Courtney McCraw
Freud Communications
T: (212) 582 9795
E: [email protected]

Meryl Franzman/Erika McCarthy
Mobot
T:  617.739.1769 or 617.269.3677
E:  [email protected] or [email protected]

David A. Kaminer
NeoMedia Technologies, Inc.
T:  (914) 684-1934
E:  [email protected]

Freud Communications
152 WEST 57th STREET                                                  
NEW YORK, NEW YORK 10019
PHONE: 212-582-9795
FAX: 212-582-9783