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Member Press Release

MOBILELIME CLOSES $10 MILLION SERIES A FUNDING ROUND LED BY OAK INVESTMENT PARTNERS (MobileLime)

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MOBILELIME CLOSES $10 MILLION SERIES A FUNDING ROUND LED BY OAK INVESTMENT PARTNERS

BOSTON - MARCH 21, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced the completion of a $10 million venture capital financing.  The financing was led by Oak Investment Partners. Ignition Partners and SeaPoint Ventures, which participated in the initial seed financing for MobileLime, also participated in this round.

"We are very fortunate to have the backing and support of such an experienced group of investors with deep expertise in the telecom and retail industries." said Robert Wesley, president and CEO of MobileLime.  "We will leverage this new funding to support the national rollout of our mobile loyalty and payment solutions and speed the launch of our next generation mobile wallet based on Near Field Communication (NFC) technology."

MobileLime's expansion has been highlighted by the opening of sales offices in Boston, Chicago, Seattle, Atlanta and Austin.  In addition, the company recently announced plans for its next generation platform based on NFC technology, which will add unprecedented speed, convenience and interactivity to the company's award-winning real-time marketing, cardless loyalty and mobile payment solutions. 

"In looking closely at this growing market sector for a number of years, we believe that MobileLime is well positioned to emerge as a dominant player due to its laser focus on regularly developing technology that meets the changing needs of merchants and consumers alike," said David Walrod, general partner, Oak Investment Partners.  "MobileLime's innovative technology provides the best mobile commerce solution for all the players in the ecosystem-- merchants, consumers, credit card companies and wireless carriers.  Its ongoing development of the mobile wallet is in synch with the needs of this evolving space and recognizes the growing importance the cell phone has in daily life."

"MobileLime is one of the biggest ideas we've ever invested in," said Tom Huseby, managing partner of SeaPoint Ventures and chairman of MobileLime. "We are confident that the company's track record and foundation in mobile marketing, loyalty and payments will lead to the successful deployment of its next generation platform and enormous success in the marketplace."

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
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A&E Network Creates Mobile Interaction for Two Shows Chooses Enpocket to Power (Enpocket)

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A&E Network Creates Mobile Interaction for Two Shows Chooses Enpocket to Power<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Viewers now can use cell phones to interact with Dog the Bounty Hunter and King of Cars

Boston, Mass., March 21, 2006 – Enpocket (www.enpocket.com), the global leader in intelligent mobile marketing, today announced that A&E Network has selected the company to provide mobile interactivity for two series: Dog the Bounty Hunter and King of Cars. A&E viewers now will be able to use their mobile phones to participate in contests and interact with the shows.

King of Cars
is a new A&E series that offers a unique inside look at the crazy, cutthroat world of car sales by profiling a Las Vegas dealership run by mastermind, fast-talker, “Chop”. Viewers will be able to use their mobile phones to vote for their favorite car commercial created by fellow viewers. They also can opt in to receive weekly messages from Chop –by simply texting CHOP to 42388 [4AETV]. King of Cars premieres Tuesday, April 4 at 10pm/9C on A&E.

“Both King of Cars and Dog the Bounty Hunter offer the type of entertainment that begs for personal interaction with viewers,” said Stacy Krusch, Director of Strategic Alliances & Consumer Promotions for A&E Network. “With Enpocket’s solutions, we now have new opportunities to be a bigger part of viewers’ lives by offering them more ways to enjoy their favorite programs.”

The A&E hit series, Dog the Bounty Hunter kicks off its third season on March 21st by giving viewers the ability to receive weekly “Dogisms” on their mobile phones. By texting DOG to 42388 [AETV], viewers receive Dog’s unique sayings.  Viewers can also respond with their own “isms” to be posted on the AETV.com website. New episodes of Dog The Bounty Hunter premiere beginning Tuesday, March 21 at 9pm/8C on A&E.

“Media companies such as A&E Network are increasingly leveraging the mobile channel to help their programs build a loyal following,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “We are pleased to be working with an innovative network like A&E, who is committed to extending its programming beyond the TV screen.”

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com
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About A&E Network
Now reaching more than 88 million homes, A&E Network brings viewers a diverse mix of high quality entertainment; ranging from critically acclaimed original movies to the very best dramatic series, the most successful justice shows on cable to the Emmy Award-winning Biography® series. Not to mention, the A&E Network's powerhouse Real-Life Series franchise. In 2005, A&E Network held the distinct record for the most Primetime Emmy nominations (10) for a basic cable network

New original series premiered in 2006 include: Dallas Swat, an action-packed new real-life series that explores the professional and personal lives of the Dallas Police Department's Tactical Unit.  Other series slated for 2006 include: King of Cars which reveals the secret life of one of America's most successful used car dealerships; and Driving Force following champion dragster John Force and his three drag-racing daughters as they compete not only in the high-speed field of drag racing but also face the day-to-day challenges of family life. Returning real-life series include Dog the Bounty Hunter, Intervention, Criss Angel Mindfreak, Inked, Flip This House and The First 48.

In addition to some of the best drama series on television including; The Sopranos, CSI Miami, MI-5 and 24, award winning original movies remain the heart and sole of the A&E Network brand. Upcoming movies include Touch the Top of the World.  Also set to debut in 2006 are topical and timely documentary specials under the A&E IndieFilm® banner including multi-award winning Murderball and Rock School. 

The A&E Network website is located at www.aetv.com and the Biography® website is located at www.Biography.com.   The A&E Club is located at www.aetv.com/club.  For more information and photography please visit us on the web at www.aetvpress.com.

 

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BRAVO KICKS OFF ITS WEDNESDAY, MARCH 8 NEW SERIES PREMIERE OF "TOP CHEF" WITH INNOVATIVE SMS TEXT MESSAGING FROM "TOP CHEF" CHAR

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BRAVO KICKS OFF ITS WEDNESDAY, MARCH 8 NEW SERIES PREMIERE OF "TOP CHEF" WITH INNOVATIVE SMS TEXT MESSAGING FROM "TOP CHEF" CHARACTERS DURING THE SHOW

VIEWERS WILL FIND OUT WHO IS BACK STABBING WHO AS THEY ARE "PINGED" AND READ THE THOUGHTS OF CHARACTERS AS THE STORY UNFOLDS

NEW COMPETITION REALITY SERIES FOLLOWS THE "PROJECT RUNWAY" SECOND SEASON FINALE


Pasadena, CA - March 6, 2006 -
Ever wonder what those reality show folks are really thinking when they are being filmed? Bravo will kick-off the premiere of its new competition reality series "Top Chef" with a unique opportunity for viewers to receive SMS text messages during the show from various characters on-screen, and get an unprecedented close and personal perspective about what various characters are actually thinking throughout the show. This feature will be available throughout the run of the series, which launches on Wednesday, March 8 at 11:00 PM, ET/PT, immediately following the season finale of Bravo's hit series, "Project Runway". "Top Chef", which offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business, features twelve aspiring chefs who head to San Francisco for their shot at culinary stardom and the chance to earn the prestigious title of "top chef".

Viewers can sign up to receive the text messages via BravoTV.com or their cell phones (by sending a text message to the shortcode "62288" with the message "TC") and will be able to experience this unprecedented feature that will literally allow viewers to read the thoughts of characters as the story unfolds. The SMS interaction, which is powered by GoldPocket Wireless' EMConnect Campaign Manager, will reveal the funny, illuminating, and sometimes snarky comments that certain characters are thinking (but not saying) during the show. These behind-the-scenes comments will be text messaged to the viewer's cell phone during each premiere episode. There will be up to five text messages per episode, and a tune-in reminder sent the evening of each premiere. There is no charge for the service other than the viewer's standard text messaging rate with their carrier.

"Bravo is always looking to find new ways to engage our tech-savvy viewers," said Lauren Zalaznick, President, Bravo. "How cool is it to get a real insider's perspective of reality TV by letting the folks at home know what the characters are really thinking during a certain scene or about another person on the show."

"Bravo's unique and exciting mobile campaign around Top Chef is a great showcase for how wireless campaigns can enhance a TV viewer's experience," said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Steve Leonard, President of GoldPocket Wireless, "We are thrilled that Bravo is working with our EMConnect Platform to bring this service to their audience."

ABOUT TOP CHEF:

Each episode of "Top Chef" holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The food will be tasted and evaluated by the host and judges, but will also be served to the customers for whom the challenge is aimed, whether it be patrons at a five star restaurant or a room full of hungry kids. Food has to appeal to the diner as well as the critics if the chef is to survive.

Katie Lee Joel
will host this authentic portrayal of the inspired and often cutthroat world of the culinary arts. Katie's lifelong passion for excellent cuisine began at an early age when she first learned to cook from her grandmother while growing up in West Virginia. Katie co-created the culinary website www.oliveandpeach.com <http://www.oliveandpeach.com>, and her culinary and lifestyle column, "East End Girl," is published weekly in Hamptons Magazine and will soon be a part of its sister publication, Gotham. Tom Colicchio, one of the culinary world's most celebrated figures and co-owner of New York City's Gramercy Tavern and Craft Restaurants, serves as mentor to the competing chefs and guides them through the stringent challenges that will not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. Food expert Gail Simmons from Food & Wine magazine will serve as a regular judge for the series, and each week some of the food world's most renowned talents will guest judge, including Hubert Keller of San Francisco's Fleur de Lys, who helps critique the competing chef's preparation of their signature dish in the premiere episode elimination challenge. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


The competing chefs will live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone will be asked to "pack up their knives" and go home. In the end, only one will make it through the last spectacular episode to take the title of "Top Chef." With backgrounds ranging from culinary graduates and students to personal celebrity chefs to a self-taught mother of three, the twelve competing chefs are:

Stephen Asprinio, 24 - Las Vegas, NV
Kenneth Lee, 34 - Dublin, Ireland; LA, CA
Andrea Beaman, 37 - New York, NY
Dave Martin, 40 - Los Angeles, CA
Harold Dieterle, 28 - New York, NY
Miguel Morales, 27 - New York, NY
Tiffani Faison, 28 - Las Vegas, NV
Lisa Parks, 45 - Los Angeles, CA
Brian Hill, 37 - Los Angeles, CA
Cynthia Sestito, 52 - East Hampton, NY
Candice Kumai, 23 - Carlsbad, CA
Lee Anne Wong, 28 - New York, NY

The winning chef will receive $100,000 in seed money to help encourage their culinary career, be featured in Food & Wine magazine, appear at the Food & Wine Classic in Aspen in June 2006, and most importantly, earn the prestigious title of "Top Chef."

The series was shot on location in San Francisco and the Bay Area, an area that is increasingly being recognized for its innovative cuisine. The grand finale will be filmed in Las Vegas, a city now home to some of the country's most respected chefs and popular fine dining establishments.

"Top Chef" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves, who also produced "Project Runway" and "Project Greenlight" for Bravo. Shauna Minoprio serves as co-executive producer.

GoldPocket Wireless is the leading provider of technology solutions for mobile content creation, management, and delivery to the North American media industry, with the only advanced scalable product suite that delivers all forms of mobile content to any mobile device. The Company features a comprehensive network of direct carrier connections and billing integration, enabling content owners to reach virtually every wireless subscriber in the U.S. Content providers have utilized GoldPocket Wireless's EMConnect™ platform to distribute a wide array of premium wireless offerings, ranging from voting and polling to ringtones, wallpapers, and mobile storefronts. GoldPocket Wireless' interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, Fox, GSN, A&E, The History Channel, the Sci Fi Channel, BRAVO and Tribune. For more information, see www.GoldPocket.com

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities. Currently available in more than 79 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," "Project Runway," "Celebrity Poker Showdown," and "Blow Out" as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye." The network's latest hits include "Being Bobby Brown" and "Kathy Griffin: My Life on the D-List."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.For more information visit www.bravotv.com.

MEDIA CONTACT:
Amelie Tseng, 212/663-2749 [email protected] <mailto:[email protected]>
Brenda Lowry, 818/840-3955 [email protected] <mailto:[email protected]>
Candice Yusim, (323) 933-3399 [email protected]

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TCS Mobile helps GMR Marketing Tap Into the Mobile Channel to Support the 2006 Winterfresh SnoCore Tour

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TCS Mobile helps GMR Marketing Tap Into the Mobile Channel to Support the 2006 Winterfresh SnoCore Tour


Milwaukee, WI and Westport, CT – February 24th, 2006 – GMR Marketing and TCS Mobile are leveraging the Mobile Marketing channel to help activate the Winterfresh “SnoCore” tour, a 37 date alt-rock music tour punctuated by an extreme, alpine sports thematic and headlined by popular acts such as “Seether” and “Shinedown.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

“TCS Mobile is thrilled to work with GMR Marketing on the Winterfresh SnoCore tour,” said Jamie Wells, Managing Director, TCS Mobile.  “This campaign is truly a win-win for both the client and consumers.  By leveraging the unique reach and ubiquity of mobile technology, Wrigley’s Winterfresh is helping to bring fans closer to the music they love.  It’s about feeding consumer passions in a fun, interactive, and personalized way.  This is an organic fit for the mobile channel, and GMR Marketing and Winterfresh get it.”

Mobile activation elements for the 2006 Winterfresh SnoCore Tour include: 
Complementary SnoCore Ringtones & Wallpapers.   Participating fans are invited to download complementary ringtones and graphics featuring SnoCore artists, many of which are exclusive offers recorded and produced specifically for the Winterfresh SnoCore activation.

Text Message Alerts.  Fans can choose to sign up to receive a text message letting them know when the tour arrives in their market.  The geographically targeted local SMS (text) messages contain information on the featured artists, as well as the specific time, date and venue of the local SnoCore show(s). 

Fans can also choose to receive national text message alerts whenever the Winterfresh online SnoCore Blog is updated with new band photos or entries written by the SnoCore tour bands themselves.

In-Venue “Text to Screen.”   SnoCore fans attending the events are invited to share their thoughts with the crowd via an in-venue text to screen system.  Approved fan text messages are incorporated and displayed along with high-energy snowboarding videos broadcast via a prominent, multi-screen video display system.

Winterfresh’s SnoCore mobile extensions are available to customers of all major US wireless carriers, and are being supported in a national print campaign, online at Winterfresh.com, and on-site via in-venue media.

“GMR Marketing is always looking for innovative and compelling ways to bring brands and consumers together at the ‘live moment’,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Matt Kraus, VP–Group Account Director, GMR.  “By activating the emotionally charged and intimate atmosphere of the Winterfresh SnoCore tour with the instant connectivity of the “always-on” mobile space, GMR Marketing and TCS Mobile have succeeded in our goal of creating buzz and a lasting emotional bond between consumers and the Winterfresh brand.”

Press Contacts:
Jamie Wells.  (TCS Mobile)  [email protected]
  203.227.7444
Steve Jarvis (GMR Marketing) [email protected] 312.324.8950
Jessica Schilling (Wm. Wrigley Jr. Company) [email protected]  312.645.3057

About TCS Mobile
TCS Mobile is a Westport, CT-based promotional marketing agency that provides its clients with a full complement of mobile/wireless marketing services.  Through its numerous successful and ground-breaking national mobile marketing campaigns, TCS activates established and emerging mobile channels such as Text and Picture Messaging, WAP (The Mobile Internet), Downloadable Ringtones, Mobile Games and Graphics, Mobile Video and Podcasting, and Text to Screen, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market.

About GMR
GMR Marketing (www.gmrlive.com) created the discipline of event marketing, and now is at the fore of the industry’s transformation to “live marketing.” GMR produces more than 700 live events each week, connecting brands and consumers throughout North America with innovative sports, music, lifestyle, and grassroots programs. The agency has received numerous industry accolades for creativity, including Promo magazine’s Agency of the Year award. 

About Wm. Wrigley Jr. Company
The Wrigley Company is a recognized leader in the confectionery field and the world’s largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion.  The Company markets its world-famous brands in more than 180 countries.  Three of these brands – Wrigley’s Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century.  Other brands include Doublemint, Life Savers, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Alpine, Solano, Sugus, Cool Air, and P.K. ®

About The Radiate Group
The Radiate Group (www.radiategroup.com) is a global integrated marketing communications group of more than forty independently branded and operated agencies.  Radiate agency partners deliver integrated below the line marketing solutions for a variety of industries including financial services, automotive, packaged goods, and technology.. The Company is headquartered in Chicago, with offices throughout North America, Europe and Asia Pacific.  Radiate is a wholly-owned subsidiary of the Diversified Agency Services division of Omnicom Group.

About Omnicom

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global advertising, marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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TCS Launches Dedicated Mobile/Wireless Marketing Division: “TCS Mobile”

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TCS Launches Dedicated Mobile/Wireless Marketing Division: “TCS Mobile”  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Opens New York City Office, Announces Management Team               

Westport, CT – February 24th, 2006 – Connecticut-based promotional marketing agency TCS announced the launch of “TCS Mobile,” a newly-formed division dedicated solely to the activation of the mobile/wireless marketing channel.  TCS Mobile will be responsible for the planning and execution of promotional marketing campaigns that leverage established and emerging mobile marketing channels such as text, picture, multimedia and video messaging; WAP (the mobile internet); downloadable ringtones, mobile games and graphics; streaming mobile radio, video and video Podcasting; location-based mobile services, mobile kiosks, text and “pics” to screen; Bluetooth®, and mobile blogging.

“The decision to launch TCS Mobile was born of our belief that there is a ‘perfect storm’ brewing inside the mobile marketing space,” said TCS Founder and President, Stephen O’Shea.  “A powerful combination of two key events occurring in the US market:  A mushrooming of consumer acceptance and usage levels of mobile technologies – especially sophisticated mobile data services more commonly associated with Europe and the Pacific Rim – and the US launch of 3G networks and other advanced mobile offerings, such as location based services, wireless video and other multimedia products, all served up at broadband-like speeds.  With this, mobile has quickly emerged as a marketing channel in its own right and is poised to enjoy a prolonged period of explosive growth - therefore we felt the time was right to launch a division inside TCS committed to this exciting and fast-moving space.”  

TCS has dedicated a number of key agency resources to support the launch and continued success of TCS Mobile.  Chief among these is the March 1st opening of TCS Mobile’s new offices, located at 22 W. 21st in Manhattan, NY.

Additionally, TCS Mobile has assembled a management team consisting of existing TCS executives as well as the addition of several significant external staffers.  Notable among the management moves was the naming of Jamie Wells as Managing Director, TCS Mobile.   Prior to the move Wells served as Director of Promotion Development and Analysis for TCS, and was focused primarily on strategic promotional development and agency analytic efforts.  Before joining TCS in April of 2004 Wells was the Director of Advertising Sales and Promotions for New York based 4Kids Entertainment.  He earned his M.B.A. from Montclair State University of NJ and graduated from the University of New Hampshire with a B.A. in English.

TCS Mobile’s management team has been further strengthened by the naming of mobile industry authority Scott Trichon as Director of Business Development.  Newly recruited to TCS Mobile, Trichon has been involved in the evolution of wireless media and entertainment for almost a decade.  Most recently Trichon served as Associate Director of Business Development in the Data and Multimedia Services Group at Verizon Wireless, where he was instrumental in the launch of multiple data platforms and services including the company’s industry-defining “Get It Now”(SM) downloadable applications platform.  TCS Mobile’s management team will be also served by the expanding role of TCS Vice President of Promotional Marketing Services, Tracy Gagliardi, who will now oversee all TCS Mobile promotion services and legal activity.  Gagliardi, an eighteen-year promotions marketing veteran, has overseen the execution of countless ground-breaking promotional marketing campaigns in nearly every conceivable business category.   Gagliardi has been with TCS since its inception in 1999, and has previously held posts at the Connecticut-based Marketing Corporation of America.

“Over the last five plus years TCS has built out a unique specialization in mobile marketing that I believe to be without equal in the US – regardless of agency size or client roster,” said Jamie Wells, Managing Director, TCS Mobile. “We have accumulated an unprecedented wealth of learnings and insights into activating, promoting and pushing the envelope within the mobile space.  We’ve built these learnings through our work on the Cingular Wireless brand, designing and implementing mobile-based promotional campaigns across nearly all aspects of the carrier’s marketing mix – from on-air, online and national print integration campaigns, to live experiential event activations, to WAP-based promotional programs. From there we’ve branched out into other areas of the mobile landscape, designing and executing carrier-agnostic marketing campaigns for leading mobile game publishers such as Disney and Starwave Mobile, Gameloft, Glu, Jamdat and Oasys Mobile just to name a few.”

“As the mobile channel has evolved over the last few years, so has our activity in and around the mobile sector,” Wells continued. “TCS Mobile now provides mobile marketing solutions to clients with no previous ties to the mobile and/or wireless technology, such as the New York Jets, Carolina Panthers, and several leading CPG manufacturers - and have utilized the data gleaned from these programs to build an ‘industry first’ in the mobile marketing space: a highly accurate, data-driven, mobile performance/projection model that indexes across most major media channels.

Be it from direct experience, primary research or even statistical modeling, TCS has truly amassed a formidable knowledge-base in the mobile industry – it’s impact, reach and overall effectiveness – and when combined with our staff’s heritage of strategic marketing and history of launching breakthrough promotional campaigns – there is no doubt that TCS Mobile will quickly assume a leadership position in the mobile marketing landscape.”

Press Contact:
Jamie Wells, Managing Director, TCS Mobile.  [email protected] or at 203.227.7444.

About TCS Mobile.  TCS Mobile is a full-service promotional agency providing its clients with a full complement of mobile/wireless marketing services.   TCS Mobile activates established and emerging mobile channels such as Text, Picture, Multimedia and Video Messaging; WAP (The Mobile Internet); Downloadable Ringtones, Mobile Games and Graphics; Mobile Radio, Video and Podcasting; Location-based Services, Mobile Kiosks, Text and “Pics” to Screen; Bluetooth®, and Mobile Blogging, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market.  TCS Mobile has offices in Westport, Ct; New York, NY; and Ft Lauderdale, FL.

 

 

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CHICAGO\'S POTASH BROS. LAUNCHES CELL PHONE-ENABLED LOYALTY PROGRAM FROM MOBILELIME(r)

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CHICAGO'S POTASH BROS.  LAUNCHES CELL PHONE-ENABLED LOYALTY PROGRAM FROM MOBILELIME(r)


MobileLime Marks Entry into Chicago Market with Upscale Grocer


BOSTON - MARCH 1, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Potash Bros. Markets, an upscale Chicago grocery store chain, is the first MobileLime merchant in Chicago to let its customers ring up big savings and rewards through their cell phones.  The deployment of MobileLime at Potash Bros. marks the beginning of MobileLime's national expansion as it moves beyond its Boston stronghold to bring the benefits of its award-winning service to retailers and consumers throughout the U.S.

"As a neighborhood grocer, it is ideal to be able to provide a cell phone-based service that enables us to communicate real-time with our customers and build loyalty by offering rewards throughout the store," said Art Potash, owner and vice president, Potash Bros. Markets.  "MobileLime's service offers our quality-focused customers special savings and convenience by providing up-to-the-minute alerts and shopping information about new products, in-store events, sales and promotions."

With MobileLime, Potash Bros. is able to communicate offers to customers before, during and after each purchase transaction, directly influencing buying behaviors at the point of sale.  Through text messaging and email communications, shoppers enrolled in Potash Bros.' program are the first to know about special sales and events.  This gives Potash Bros. the ability to directly influence buying behaviors at the point of sale-where it matters most.  In addition to a loyal customer base, Potash Bros. is building a customer database that contains valid customer cell phone numbers and emails.

"MobileLime is excited to enter the Chicago marketplace with a gourmet landmark like Potash Bros.," said Robert Wesley, president and CEO of MobileLime.  "We are extremely pleased that the owners of Potash have selected MobileLime to deliver an unmatched, highly personalized rewards program to their valuable customers.  The Potash launch further demonstrates the opportunity MobileLime offers to grocery retailers and our commitment to this critical market segment as we expand our footprint nationwide."

Rather than issuing a typical membership card or number, MobileLime turns a shopper's cell phone number into their unique identifier.  The cashier simply enters the member's cell phone number at checkout and the shopper receives instant item-level savings towards purchases.  With the Potash Bros. Mobile Rewards Program, members can opt-in to receive weekly emails, exclusive interest-oriented text messages, event alerts, specials and savings on a wide selection of items each week.  

MobileLime will give Potash Bros. Markets the ability to track and understand their shoppers' purchasing preferences in order to customize special promotions and send real-time offers to improve the overall shopping experience.  Potash Bros. Mobile Rewards is available today and free to consumers. Consumers in the Chicago area can sign up at both Potash Bros. locations-- on the Gold Coast at 875 N. State Street and in Sandburg Village at 1525 N. Clark Street. 

About Potash Bros. Markets
Potash Bros. Markets is an upscale grocer located on the North Side of Chicago since 1950.  Potash provides small town style service in the heart of Chicago by treating each customer as a neighbor.  Quality and convenience are Potash trademarks. The market offers a full grocery, meat and produce department as well as deli and hot food items that are prepared "ready to eat" for customers with active lifestyles.  The store also offers catering, and home delivery service.  Orders can be faxed or emailed.  Potash Bros. Markets are located at 875 N. State St. and 1525 N. Clark St., Chicago, IL.  To learn more, please visit www.potashbros.com. 

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
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DIJJI INTRODUCES NAPSTER RINGTONES SERVICE WITH METROPCS

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DIJJI INTRODUCES NAPSTER RINGTONES SERVICE WITH METROPCS
MetroPCS Customers Can Now Download and Purchase Mobile Music Content from Napster Ringtones

SEATTLE
Feb. 23, 2006 — Dijji™ Corp (OTCBB:DJJI), a mobile media company that extends premium consumer brands through the mobile channel, together with Napster® (NASDAQ: NAPS), the biggest brand in digital music, today launched the Napster Ringtones mobile phone service with MetroPCS, a rapidly growing provider of wireless communications services. MetroPCS serves more than 2 million subscribers in markets throughout the country including San Francisco, Miami, Tampa, Atlanta and Sacramento.

MetroPCS wireless customers can now access the Napster Ringtones service, which is compatible with a wide variety of BREW handsets, by accessing the @metro MobileShop on their handsets to download the Napster Ringtones application.  The application provides subscribers with a choice of ringtones, musictones and voicetones from the Napster Ringtones library, for $1.99 to $2.99 each.

The Napster Ringtones service features the latest content from Universal Music Group artists such as Kanye West, Fall Out Boy, 50 Cent, Jay-Z and Gwen Stefani as well as top-selling Warner artists such as  
D4L, Juvenile, Avenged Sevenfold, Sean Paul and Trina.

“At Dijji, our focus centers around producing, publishing and promoting the mobile content that wireless consumers demand such as Napster Ringtones. We’re pleased to be able to work with MetroPCS and Napster to bring this service to MetroPCS subscribers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Alexander U. Conrad, president, COO and interim CEO of Dijji Corp. “Carriers such as MetroPCS have come to rely on Dijji to extend recognized brands into the mobile arena and help drive revenue and increase customer loyalty.”

Dijji powers the Napster Ringtones service with other wireless carriers, including Cingular, T-Mobile and Alltel in the U.S., as well as Rogers Wireless, Fido and TELUS in Canada.

About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc., is a provider of wireless communications services.  MetroPCS holds 23 licenses through its subsidiaries in the greater Miami, Tampa, Sarasota, Atlanta, San Francisco, Dallas, Detroit and Sacramento metropolitan areas.  MetroPCS has 2 million subscribers and offers customer’s flat rate plans with unlimited anytime local and domestic long distance minutes with no contract. MetroPCS is among the first wireless operators to deploy an all-digital network based on third generation infrastructure and handsets. For more information, visit the MetroPCS web site at www.metropcs.com.

About Dijji™ Corporation
Dijji Corp is a mobile media company that extends premium consumer brands through the mobile channel. Dijji partners with premium brands to produce, publish and promote engaging mobile content for wireless consumers. With its expertise in tailoring recognized consumer brands specifically for mobile, Dijji provides unique content for many of today’s biggest brands including ESPN, Napster, Playboy, Rolling Stone and USA TODAY. The company was established in 2000 as Dwango Wireless and is based in Seattle. For more information, visit www.dijji.com.

Dijji Corp, Dijji, and the associated logo are trademarks of Dijji Corp. All other trademarks are the property of their respective owners.

Dijji Contact:
Jared Nieuwenhuis
Dijji Corp.
Director, Marketing Communications
206.832.0508
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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go2® Reports Record Traffic and Ten Most Searched Movies in 2005

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go2®
Reports Record Traffic and Ten Most Searched Movies in 2005

go2® Movies Delivered More Than 71 Million Mobile Page Views of Local Movie Guide Information in 2005

Irvine, Calif.  – Feb. 28, 2006 – go2 Directory Systems (www.go2.com), the operator of go2 Movies and a leading provider of local search and directory information over mobile devices in the U.S., announced today that in 2005, go2 Movies delivered more than 71 million mobile phone page views of real-time local movie guide content, up 34 percent from 53 million page views in 2004. go2 Movies averaged more than 377,000 unique mobile phone users monthly, up 40 percent from an average of 268,000 in 2004.

go2 also announced the ten most searched movies in 2005, with Wedding Crashers topping the list with over 250,000 click-thrus and information requests. Academy Award®-nominated Crash just missed the list with over 187,000 information requests, ranking 11th overall.  

go2 is one of the most used mobile movie guides in the U.S. and is available on virtually all web-enabled mobile phones sold by most major U.S. carriers. Serving up detailed movie information including ratings, reviews, summaries, cast members and showtimes, go2 Movies provides mobile moviegoers a wealth of movie information whenever and wherever they want. Like all mobile websites in the go2 Network of local directories, go2 Movies also provides users with one-touch calling, turn-by-turn directions, easy “What’s Close By” searching, and other detailed information. 

“go2 Movies is touching more users, driving more moviegoers and impacting more box office sales every year,”  said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and Founder of go2. “It is clear that mobile local search tools such as go2 Movies are having a direct impact on revenue within the entertainment industry, opening the doors to more movie and theater advertising and marketing campaigns in the future. Based on the industry average movie ticket and concession sales of about $9.00 per person, and an average consumer purchasing at least two tickets, we estimate that in 2005 moviegoers probably spent as much as $80 million watching movies in theaters after using go2 to decide both what movie to see and where to see it.”

Following is the list of most-searched movies on the go2 Movies mobile site in 2005 and their total movie-specific click-thrus and information requests:  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1.       Wedding Crashers – 269,945

2.       Batman Begins – 250,099

3.       Mr. & Mrs. Smith – 240,888

4.       Star Wars: Episode III Revenge of the Sith – 234,675

5.       Saw II – 225,270

6.       Hitch – 222,816

7.       Four Brothers – 217,888

8.       War of the Worlds – 207,183

9.       The 40 Year-Old Virgin – 200,517

10.   The Longest Yard – 195,049

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions.  All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.

go2®, go2 Movies® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:
Kirsten Woodard or Valerie Christopherson
Global Results Communications
+1 949 608-0276
[email protected]
[email protected]
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go2’s Mobile Local Search Directory Reports Record Traffic

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go2’s Mobile
Local Search Directory Reports Record Traffic

go2’s Award-Winning Mobile, Local Search, Directory and Movie Guide Websites handled over 24 million unique mobile phone local search sessions in 2005 in the U.S., up 51 percent from 2004

Irvine, Calif.  – Feb. 21, 2006 – go2 Directory Systems (www.go2.com), a leading provider of local search and movie guide information over mobile devices in the U.S., announced today that visits to its mobile, local search websites increased 51 percent in 2005 to more than 24.2 million unique user sessions, up from 15.9 million in 2004.  During 2005, go2’s mobile websites, which include Yellow Page, local search and other local information, delivered more than 210 million page views of local information, up 37 percent from over 150 million in 2004.   

“With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and founder of go2. “More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2’s mobile, local search directories.”

The most popular searches in the go2 Directory in 2005 are a clear reflection of the most typical of categories almost anyone would search for when on-the-go:  movies, restaurants, accommodations and other travel-related searches.
           

"The popularity of using a mobile phone to search for local information and services continues to grow in North America, as demonstrated by go2's 2005 traffic numbers," said Linda Barrabee, senior analyst for the Wireless/Mobile United States Decision Service of Yankee Group. "The key elements for mobile local search will continue to be ease of use, with limited click-throughs and a friendly user-interface."


Launched in 1999 as the world’s first mobile Yellow Page Directory, go2 is now one of the most widely used mobile, local search directories in the United States. With eleven different, category-specific directories available today, including go2 Business, go2 Dining, go2 Movies and go2 Shopping, the go2 network of local search directories has one-of-a kind, multi-category placement on the wireless Web menus of most major wireless carriers. This unique, multi-directory approach provides tremendous flexibility to wireless carriers to make it easier for their subscribers to quickly find the local information they are looking for.

go2 also served more than 50 million ad impressions in 2005, many for marquee advertisers such as ABC, American Express, Jamdat, ProFlowers.com, Progressive Insurance, the U.S. Navy, Volkswagon and many others. Click-through rates for mobile advertising on go2 are significantly higher than click-through rates for online advertising, in part based on go2’s ability to target advertising by both location and directory search category.

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit
www.go2.com.

go2® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:  Kirsten Woodard or
Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

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WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

KISS 108FM Boston selects Enpocket for mobile programs to build listener loyalty

Boston, Mass., February 27, 2006 – WXKS-FM KISS 108 announced today it has selected Enpocket (www.enpocket.com), to power its stations’ mobile programs including a listener “Text Club in a pilot mobile interactive wireless test.

The WXKS mobile wireless program includes:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

· “DJ Dashboard” – Listeners can use text messaging to communicate with KISS DJs to respond to ad hoc polls, make requests, answer trivia questions and other exchanges. This provides a means for listeners who are mobile to immediately interact with their local stations’ broadcast.

· “Text Club” – KISS Listeners can sign up to receive alerts, special promotions, exclusive invitations, win prizes and more. 

“Today’s listeners want to be even more intimately involved with their radio stations.  Technology now allows us to utilize the instantaneous features of mobile to build on our strong listener relationships,” Said Jake Karger, Market Manger for the Boston radio cluster. “It gives our listeners a whole new way too get actively involved in local radio.”

“Our experience with leaders in the radio sector has proven that mobile programs, when done right, can build a more loyal radio listener base and even create a substantial new revenue stream,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “Enpocket’s solution will help WXKS grow their audience while empowering listeners to interact and engage with the KISS 108 brand in a powerful way.”

About Clear Channel Radio Boston
Clear Channel Radio Boston broadcasts locally on AM, FM and HD2 digital frequencies as well as online. Catch the best radio and online video programs in Boston on 107.9, WXKS FM, KISS 108-2, www.KISS108.com.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

Contact:
Dennis O’Heron
Marketing Director
JAM'N 94.5/KISS 108
Clear Channel Radio-Boston
(781) 663-2500

Diana LaGattuta
Enpocket
617-262-7089
[email protected]

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