September 13, 2006
AirG’s Mobile Community Hits 10 Million Users; Becomes World’s Fastest Growing Mobile
Advertisers Embracing Wireless Social Networks as Effective New Medium; AirG Survey Shows Spending Habits of Community Members
VANCOUVER, British Columbia – August 28, 2006 – AirG, the global leader in powering mobile communities and wireless social networking, announced today that as of May 1, 2006, its mobile community reached a new milestone by surpassing more than 10 million unique users, making it the fastest growing mobile social network in the world. The rapid growth of AirG’s community is evidence that wireless social networking is becoming a mass market phenomenon and will soon rival the popularity of social networking on the Internet.
AirG has been successfully powering social networking on mobile phones since 2000, and has built a mobile community that is interconnected to more than 85 mobile operators globally, including Sprint Nextel, Cingular, Boost Mobile, Orange and Virgin Mobile. Many of AirG’s millions of unique users are in the coveted 18-25 demographic and spend an average of 59 minutes per day in the community. Based on these numbers, it is no surprise that mobile operators, media companies, consumer brands and advertisers alike are taking notice.
“AirG’s social network is the only mobile application in the market today where users are captive in a live and interactive environment on their phones for an average of an hour each day,” commented Frederick Ghahramani, co-founder of AirG. “This provides a tremendous opportunity for mobile operators, brand holders and advertisers to engage customers and communicate with them directly.”
To demonstrate the power of mobile communities to reach consumers directly, AirG recently conducted a survey in its community where over 30,000 users responded in just 90 minutes and provided valuable insights into their spending habits and behaviors. The survey found that the majority of users would rather chat on their phone than watch TV, do not own a PC, spend more than $80 each month on their mobile phone, and spend more than $100 each month on clothes and entertainment. In fact, the response rate to advertising in AirG’s mobile community is on average more than ten times as effective as online.
AirG’s comprehensive suite of mobile community products includes the Community Marketing Engine, Community Patrol, Community Storefront, Community Marketing Toolkit and Micro-Community Interface, and is available for licensing by mobile operators, media companies and consumer brands. By combining instant critical mass, recurring revenues, 24x7 monitoring and support, and the ability to target market directly to users in the community with a patented cutting edge user interface; AirG has the most feature-rich, interactive and fastest growing mobile community solution available in the market today.
AirG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Boost Mobile, Virgin Mobile, Orange and MTV Asia. AirG’s mobile community has more than 10 million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK, Australia, France, Germany, the Philippines and India. www.airg.com <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />